Growth Activation Specialist

• Coordinate assigned field activations, partnership activities, sponsorship programs, sales support efforts, and other market-facing initiatives from planning through completion.
• Manage day-to-day execution for selected partners and sponsorships, including partner communication, creative delivery, marketing materials, activation needs, deadlines, and follow-up items.
• Plan and support events, conferences, fairs, sales meetings, virtual events, hospitality activities, and partner activations.
• Coordinate event logistics, materials, staffing, and issue resolution.
• Work with vendors and fulfillment partners on promotional items, branded materials, signage, giveaways, shipments, and other activation needs.
• Monitor partner commitments, sponsorship assets, event needs, and marketing deliverables.
• Serve as a day-to-day contact for internal teams, vendors, and external partners; upscale issues and remove execution barriers.
• Support partner meetings, sales activities, events, and follow-up actions that may increase awareness, engagement, or membership growth.
• Improve activations, partner experiences, materials, logistics, and internal coordination based on lessons learned.
• Prepare updates, notes, recaps, recommendations, and next-step information.
• Represent G.E.H.A. with partners, vendors, and internal stakeholders.
• Participate in sales planning, sales strategies, territorial coverage, and budgeting processes.
• Work on special projects and task forces as assigned.
• Develop messaging and work with Marketing on the Account Manager toolbox.
• Create and update training materials and policies.
• Manage regional and national Field Sales events and activities within budgetary guidelines.
• Manage relationships with select external partners, including alignment discussions, utilization tracking, operational oversight, and support.

Requirements

• Bachelor’s degree in business, marketing, communications, health care administration, sport management, or related field preferred; relevant work experience may be considered in place of a degree.
• Two to five years of experience in sales support, marketing, event coordination, partnership support, sponsorship activation, operations support, or related work.
• Experience helping coordinate events, campaigns, partner activities, vendor requests, marketing materials, or sales support activities.
• Basic understanding of sales, marketing, partnerships, events, sponsorships, or member engagement activities.
• Strong organization, follow-up, communication, teamwork, and attention-to-detail skills.
• Ability to manage multiple tasks and deadlines while working with internal teams, vendors, and external partners.
• Comfortable preparing simple updates, meeting notes, communication drafts, presentation materials, and basic summaries.
• Proficient with Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook; familiarity with SharePoint, Teams, or similar platforms preferred.
• Experience in health care, insurance, federal employee benefits, sports partnerships, community partnerships, brand sponsorships, sales partnerships, or member engagement preferred.
• Experience using Salesforce, Salesforce Marketing Cloud, Workfront, SharePoint, Microsoft Project, or similar platforms preferred.
• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Latency (ping) response time lower than 80 ms.
• Hotspots, satellite and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Core Competencies

Demonstrates expertise in event coordination, partnership management, and sales support, with a strong focus on communication, organization, and attention to detail. Proficient in managing logistics, vendor relationships, and marketing materials to enhance partner experiences and engagement.

Highest-signal resume keywords

• Event Coordination
• Partnership Management
• Sales Support
• Marketing Materials Development
• Vendor Relationship Management

ATS Optimization Keywords

Hard Skills

• Event Coordination
• Sales Support
• Marketing
• Sponsorship Activation
• Operations Support

Soft Skills

• Strong Organization
• Attention to Detail
• Teamwork
• Communication

Industry Keywords

• Health Care
• Insurance
• Federal Employee Benefits
• Sports Partnerships
• Community Partnerships

Tools & Technologies

• Microsoft Office
• Salesforce
• Salesforce Marketing Cloud
• Workfront
• SharePoint