- Act as a key point of contact for clients, running strategy sessions and check-ins alongside the agency founder
- Develop and implement optimisation strategies tailored to client needs and goals
- Identify growth opportunities through customer research, data analysis, and user testing
- Develop and prioritise test ideas based on research and client objectives, building out a testing pipeline for each client
- Run and analyse A/B and multivariate tests using tools like Convert, Intelligems, Shoplift and GA4
- Use AI tools to support data analysis and the development of test ideas
- Identify and optimise growth opportunities beyond traditional CRO and A/B testing, including upsells, returns, and email capture
- Lead the creation of optimised landing pages for clients
- Work with designers and developers to produce assets for tests and optimisations
- Manage project timelines and ensure smooth execution using agile methods
- Use analytics tools such as GA4 to measure test results and provide reports
- Share insights and recommendations aligned with client goals for continuous improvement
Requirements
- Proven CRO experience, ideally in an agency or freelance setting with ecommerce/DTC clients (this is a must)
- Experience using customer research and data analysis to shape testing strategy
- Experience using AI tools to analyse data and inform testing decisions
- Familiarity with tools like GA4, Replo, and Shopify
- Solid understanding of UX/UI principles and testing tools
- Strong communication and project management skills
- Ability to work independently and translate insights into action
- Basic knowledge of HTML/CSS and JavaScript is a plus
Core Competencies
Demonstrates expertise in Conversion Rate Optimization (CRO) with a focus on data analysis, A/B testing, and client strategy development. Proficient in utilizing analytics tools and AI to drive growth opportunities and optimize user experiences.
Highest-signal resume keywords
- CRO Experience
- Data Analysis
- A/B Testing
- GA4 Proficiency
- Project Management
Hard Skills
- Conversion Rate Optimization
- Data Analysis
- A/B Testing
- User Testing
- HTML
- CSS
- JavaScript
Soft Skills
- Strong Communication
- Project Management
- Independent Work
Industry Keywords
- Ecommerce
- DTC
- UX/UI Principles
Tools & Technologies
- GA4
- Convert
- Intelligems
- Shoplift
- Replo
- Shopify
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Growth Marketing Specialist – CRO & Experimentation Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
