- Turn new product ideas into clear hypotheses for customer testing
- Partner with sales representatives to test positioning, messaging, packaging, and pricing
- Join early customer conversations and sales calls to validate demand and identify resonant messaging
- Identify patterns from customer conversations and share actionable feedback with Product
- Convert successful experiments into repeatable sales motions and guidance for the broader team
- Partner with Product and the GM of New Verticals to refine products and go-to-market approaches
- Clarify customer problems, shape conversations, and test offering positioning
- Build training, talk tracks, playbooks, and processes for selling new products
- Become a subject-matter expert on new products and help reps explain and position them effectively
Requirements
- 3+ years of experience in B2B technology across GTM strategy, product marketing, sales enablement, solutions consulting, early-stage operations, founding, or a similar customer-facing role
- Experience thriving in 0→1 environments without an existing playbook
- Ability to learn from customers and markets, identify patterns, and turn ambiguous feedback into hypotheses and next steps
- Ability to help reps navigate customer and prospect conversations about undefined products, use cases, and solutions
- Ability to build practical playbooks from successful experiments, recurring questions, and objections
- Systems-thinking mindset to make successful learnings repeatable
- Ability to take direction and drive work forward with minimal oversight
- Founder experience or experience as one of the first GTM hires at an early-stage company
- Experience working with marketing technology or selling to Marketing
- Understanding of SEO and its evolution into AEO in AI search
- Strong understanding of the marketing funnel, from demand creation through conversion, pipeline, and closed-won revenue
Core Competencies
Demonstrates expertise in B2B technology and go-to-market strategy, with a strong focus on product marketing, sales enablement, and customer engagement. Capable of transforming customer insights into actionable strategies and building effective training materials for sales teams.
Highest-signal resume keywords
- B2B Technology Experience
- Go-To-Market Strategy
- Sales Enablement
- Product Marketing
- Marketing Technology
ATS Optimization Keywords
Hard Skills
- Customer Testing
- Hypothesis Development
- Sales Positioning
- Messaging Strategy
- Playbook Creation
- SEO Understanding
- AEO Knowledge
- Systems Thinking
- Data Analysis
- Demand Generation
Soft Skills
- Collaboration
- Communication
- Adaptability
- Problem Solving
- Customer Engagement
Industry Keywords
- Early-Stage Operations
- Founding Experience
- Customer-Facing Role
- Marketing Funnel
- Sales Processes
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GTM Strategist – New Verticals Arbeitgeber: Jobtailor
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