Auf einen Blick
- Aufgaben: Entwickle globale Strategien für das Herz- und Lungenportfolio und leite internationale Markteinführungen.
- Unternehmen: Innovatives Unternehmen im Bereich Medizintechnologie mit Fokus auf Patientenversorgung.
- Vorteile: Attraktives Gehalt, internationale Reisen und die Möglichkeit, ein internationales Team zu führen.
- Weitere Informationen: Dynamisches Arbeitsumfeld mit hervorragenden Entwicklungsmöglichkeiten.
- Warum dieser Job: Gestalte die Zukunft der Medizintechnologie und verbessere das Leben von Patienten weltweit.
- Qualifikationen: Mindestens 10 Jahre Erfahrung im internationalen Marketing, idealerweise in der Medizintechnik.
Das prognostizierte Gehalt liegt zwischen 85500 - 104500 € pro Jahr.
- Develop and lead global go-to-market strategies for the Heart & Lung portfolio and strategic therapy innovations
- Develop value propositions, clinical messaging, and commercial initiatives
- Own the international commercial positioning of the product portfolio
- Analyze market and competitive trends and identify growth and market-entry opportunities
- Drive the international launch of new therapies, particularly in the area of SCS
- Partner with Sales to oversee clinical application, user training, and the sustainable adoption of therapies
- Lead and develop an international team of Clinical Application Specialists
- Manage global marketing campaigns, sales enablement materials, digital content, and trade show and congress participation
- Shape the global customer journey—from clinical studies and product demonstrations through procurement and onboarding to long-term therapy and account development
- Support an international network of key opinion leaders and strategic partners
- Strengthen clinical evidence, peer-to-peer education, and international therapy adoption
- Establish structured feedback processes with customers and field teams and translate needs into input for Product Management, Innovation, and R&D roadmaps
- Work closely with Global Sales, Product Management, R&D, and Mar Com
- Ensure compliance with legal, regulatory, and internal company requirements and promote a patient-centered approach
Requirements
- University degree, for example in biomedical engineering or business administration, or a comparable qualification; alternatively, training as a perfusionist or registered nurse
- MBA is an advantage
- At least 10 years of experience in international downstream commercial marketing, ideally in medical technology, critical care, or complex capital equipment
- 3-5 years of leadership experience
- Experience with the global launch of complex medical therapies and with developing and implementing go-to-market strategies
- Strong knowledge of intensive care medicine, ventilation, and ECLS/ECMO
- Experience in SCS or organ support is an advantage
- Experience collaborating with Sales, Product Management, R&D, and Marketing Communications, as well as managing matrix organizations
- Strategic and entrepreneurial mindset, hands-on mentality, and strong execution skills
- Excellent communication, facilitation, and presentation skills
- Strong customer focus and enthusiasm for innovative medical technologies and therapeutic concepts
- Intercultural competence, team orientation, and openness to change
- Very good written and spoken German and English
- Proficiency with Microsoft 365, Teams, Share Point, and modern digital communication and marketing tools
- Willingness to travel internationally approximately 30-50%
- Core Competencies
Demonstrates expertise in developing and executing global go-to-market strategies for medical technologies, with a strong focus on clinical application and customer engagement.
Proven ability to lead international teams and manage complex marketing initiatives while ensuring compliance with regulatory standards.
- Highest-signal resume keywords
- International Downstream Commercial Marketing
- Global Launch of Medical Therapies
- Leadership Experience in Matrix Organizations
- Strong Knowledge of Intensive Care Medicine
- Proficiency in Microsoft 365 and Digital Marketing Tools
- Hard Skills
- Go-To-Market Strategy Development
- Market Analysis and Competitive Trends
- Clinical Messaging and Value Proposition
- Sales Enablement Materials Management
- Therapy Adoption and User Training
- Clinical Application Specialist Leadership
- Regulatory Compliance
- Customer Journey Shaping
- International Travel Management
- Organ Support and SCS Experience
- Soft Skills
- Excellent Communication Skills
- Team Orientation
- Intercultural Competence
- Strong Customer Focus
- Openness to Change
Certifications & Qualifications
- University Degree in Biomedical Engineering or Business Administration
- Training as a Perfusionist or Registered Nurse
- MBA (Advantage)
- Industry Keywords
- Medical Technology
- Critical Care
- Complex Capital Equipment
- Intensive Care Medicine
- Ventilation
- ECLS/ECMO
- SCS
- Tools & Technologies
- Microsoft 365
- Microsoft Teams
- Share Point
- Digital Communication Tools
- Marketing Tools
- #J-18808-Ljbffr
Head of Commercial Marketing and Customer Experience Arbeitgeber: Jobtailor
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