Head of Product Commercialisation

Own the full product commercialisation journey from market insight and proposition development through product launch, adoption and commercial performance
Identify, develop, position and scale products that create client value and sustainable revenue
Transform intellectual property, tools, methodologies, delivery assets and client solutions into compelling commercial propositions
Create value propositions, messaging, positioning, pricing models and go-to-market strategies
Partner with subject matter experts to convert knowledge and successful client solutions into repeatable commercial offerings
Identify opportunities to package bespoke client engagements into scalable products
Lead internal project teams to develop and build solutions
Build and lead external team members to support technical product development
Lead market intelligence activity covering emerging trends, client challenges, competitor activity and growth opportunities
Gather client, prospect and market insight to inform product development and commercial decisions
Partner with the Creative Team to identify portfolio and market gaps and create differentiated products, tools and solutions
Evaluate commercial performance and relevance of existing products and recommend improvements
Convert bespoke solutions into repeatable, market-ready products
Lead self-service and digital-first product development
Build product roadmaps balancing innovation, client demand, investment and commercial return
Create scalable product models that protect quality and client impact while reducing bespoke delivery dependency
Develop and execute product launch plans, campaigns and commercialisation strategies
Create sales and marketing tools including proposition guides, playbooks, launch packs, case studies, pitch decks, product guides and digital assets
Work with Creative, Marketing and Client Engagement teams to build pipeline, increase adoption and maximise commercial return
Collaborate across teams and act as the central coordination point for product commercialisation
Build relationships with clients, partners and stakeholders to understand needs, test ideas and gather feedback
Own commercial performance measures and monitor product adoption, client engagement, revenue generation and profitability
Use performance insight to improve propositions, routes to market and commercial performance
Identify growth opportunities and new revenue streams
Report findings and recommendations to senior leadership
Report to the CEO

Requirements

• Significant experience in product commercialisation, product management, business development or commercial roles
• Proven track record of taking products, services or propositions to market
• Strong commercial and financial skills
• Experience developing compelling value propositions, pricing approaches and go-to-market strategies
• Ability to identify and convert market opportunities into revenue-generating solutions
• Excellent communication, proposition writing, presentation and storytelling skills
• Strong stakeholder management, influencing, analytical and problem-solving skills
• Experience in leadership development, learning, consultancy, coaching or professional services is desirable
• Experience creating digital, self-service or subscription-based products is desirable
• Knowledge of AI-enabled products and emerging learning technologies is desirable
• Experience scaling intellectual property into commercially successful products is desirable
• Must be eligible to live and work in the UK

Core Competencies

Demonstrates expertise in product commercialisation, including the development of value propositions, pricing models and go-to-market strategies. Proven ability to lead cross-functional teams and drive revenue generation through innovative product solutions.

Highest-signal resume keywords

• Product Commercialisation
• Value Proposition Development
• Go-To-Market Strategy
• Stakeholder Management
• Market Insight Analysis

ATS Optimization Keywords

Hard Skills

• Product Management
• Business Development
• Commercial Strategy
• Financial Analysis
• Digital Product Development
• Subscription-Based Products
• AI-Enabled Products
• Intellectual Property Scaling
• Proposition Writing
• Presentation Skills

Soft Skills

• Communication
• Storytelling
• Analytical Skills
• Problem-Solving
• Influencing

Industry Keywords

• Emerging Learning Technologies
• Consultancy
• Professional Services
• Leadership Development

Tools & Technologies

• Sales and Marketing Tools
• Digital Assets
• Client Engagement Platforms