- Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys
- Actively use generative AI platforms such as ChatGPT and Claude to draft, repurpose, and scale written content while maintaining tone and technical accuracy
- Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets
- Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines
- Monitor core inbound metrics including traffic, conversion rates, and MQLs using CRM/marketing platforms and iterate on underperforming assets
Requirements
- 2–4 years of hands‑on experience in B2B content marketing or inbound marketing
- SaaS/Software experience is a strong advantage
- Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation
- Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
- Capability to coordinate visual creative work, manage content calendars, and keep production on schedule
- Exceptional written English skills with a sharp eye for editing and technical accuracy
Core Competencies
Demonstrates expertise in B2B content marketing and inbound marketing strategies, leveraging AI tools for content creation and optimization. Proficient in managing content production workflows and ensuring alignment with brand guidelines and marketing objectives.
Highest-signal resume keywords
- B2B Content Marketing
- Inbound Marketing
- AI Tools Proficiency
- SEO Basics
- Content Calendar Management
Hard Skills
- Content Production
- Lead Generation Funnels
- Technical Editing
- Copywriting
- Content Ideation
Soft Skills
- Exceptional Written English Skills
- Attention to Detail
Industry Keywords
- SaaS
- Software
- Inbound Marketing Fundamentals
- Visual Content Coordination
Tools & Technologies
- ChatGPT
- Claude
- CRM Platforms
- Marketing Platforms
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Inbound Marketing Lead Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
