Influencer Marketing Director, Social Media

Responsibilities

• Creating strategies and building decks for influencer programs to best meet client briefs and solve business problems.
• Manage junior team members.
• Building internal and client relationships; listen and understand individual client requirements and consistently meet, if not exceed, their expectations.
• Building influencer relationships; establishing a genuine connection with influencers of all levels to promote trust and two‑way communication.
• Negotiating influencer fees with micro to celeb influencers and managing influencer fee budgets.
• Leading profiling briefs to ensure the team has a clear understanding of their target audience.
• Responsible for ensuring the profiling processes (briefing and approval) are adhered to with the team.
• Maintaining a consistent understanding & competence on profiling across all team members; identifying and verifying Influential Voices to ensure each voice put forward is on brief and groups are diverse in nature.
• Maintaining the exceptional standard of all campaign engagement including ethical and FTC considerations.
• Consistently developing innovative and creative ideas and solutions for client campaigns.
• Responsible for the timely response of all communication from voices and on‑going relationship maintenance.
• Managing the voices database to ensure on‑going accuracy of data across all campaigns.
• Overseeing event and activation planning, execution, and performance.
• Ensuring that events run to agreed client budgets and that clients approve all expenditure before it happens, particularly third‑party expenditure.
• Reviewing deliverables at the macro level and delegating to relevant team members.

Requirements

• Minimum 4+ years of relevant influencer experience in marketing and social space.
• Social strategic background ideally within an agency environment – strong advantage.
• Excellent communication skills – ability to convey complex information with a problem‑solving approach.
• Team leadership experience.
• Resource management experience essential.
• Results‑focused with a tenacious approach to delivery, quality of output, and organisation are key to this role.
• Ability to work calmly, efficiently, and professionally under pressure.
• Ability to interact with people at all levels demonstrating tact, diplomacy, discretion, and maturity.
• Meticulous attention to detail & excellent organisational and time‑management skills.
• Passionate, energetic, and confident.
• Proactive: self‑motivated.
• Team‑player: flexible and challenging.
• Fluency in both German and English language essential.
• Proficient in Google Docs & Microsoft Office – Word, Excel & Power Point.
• Core Competencies

Demonstrates expertise in influencer marketing strategies, client relationship management, and team leadership.

Proficient in managing budgets, negotiating fees, and ensuring compliance with ethical standards while delivering innovative campaign solutions.

• Tools & Technologies
• Google Docs
• Microsoft Office
• Excel
• Word
• Power Point
• #J-18808-Ljbffr