Insights Analyst

• Master the Knotch One platform and transform complex data into compelling, actionable insights
• Analyze web analytics, journey analytics, and survey data, including qualitative and quantitative information
• Uncover meaningful patterns and insights behind the numbers
• Translate technical findings into clear recommendations aligned with client business goals
• Develop test-and-learn plans to optimize clients’ content and marketing strategies
• Collaborate with account teams to tailor reports, insights, and recommendations to client objectives
• Support client needs by communicating findings and answering technical questions
• Maintain data cleanliness, accuracy, and statistical validity
• Investigate data anomalies and uncover the reasons behind results
• Create dashboards, reports, and presentations that make complex data accessible
• Work within a Knotch Pod alongside an Account Director, Director of Client Outcomes, Customer Ops Specialist, and Analyst
• Help enterprise clients turn data into decisions and improve content and marketing performance

Requirements

• 3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments
• Prior startup or growth-stage company experience working in fast-paced, agile environments
• SaaS platform experience understanding subscription business models and recurring customer relationships
• Required Google Analytics and Adobe Analytics; deep expertise with at least one, proficiency with both preferred
• Experience with data visualization tools like Tableau or Power BI
• Excel/Google Sheets mastery for data manipulation, analysis, and quality control
• SEO knowledge to interpret organic search performance and content discoverability metrics
• Experience with data analytics platforms such as Optimizely, Contentsquare, or Amplitude
• SQL for advanced data querying and analysis
• AI experience utilizing AI to code or create analysis
• Knowledge of GEO (Generative Engine Optimization)
• Data science methodologies
• A/B testing and UX design/testing experience
• Ability to translate data points into a cohesive story
• Experimental rigor and data cleanliness
• Precision and attention to detail
• Time management skills to juggle multiple client projects simultaneously
• Presentation ability and data storytelling
• Proactive attitude and collaborative mindset
• Curiosity and ability to understand the “why” behind data
• Commercial awareness connecting insights to business outcomes and revenue
• Strategic ability and foresight
• Degree in Data Science, Statistics, Business Analytics, or Marketing (or equivalent experience) is nice to have, but not mandatory
• Multiple analytics platform certifications are nice to have
• Eastern Time Zone location preferred

Core Competencies

Demonstrates expertise in data analysis and business intelligence, with a strong focus on translating complex data into actionable insights and recommendations. Proficient in utilizing analytics tools and methodologies to optimize marketing strategies and enhance client outcomes.

Highest-signal resume keywords

• Data Analysis
• Google Analytics
• Adobe Analytics
• Data Visualization
• SQL

Hard Skills

• Data Analysis
• Business Intelligence
• Data Visualization
• SQL
• Excel
• Google Sheets
• A/B Testing
• SEO Knowledge
• Data Science Methodologies
• AI Experience

Soft Skills

• Attention to Detail
• Time Management
• Presentation Ability
• Curiosity
• Proactive Attitude

Industry Keywords

• SaaS
• Digital Analytics
• Marketing
• Subscription Business Models
• Client Outcomes

Tools & Technologies

• Knotch One
• Tableau
• Power BI
• Optimizely
• Contentsquare
• Amplitude