Integrated Campaign Manager – Higher Education

• Own annual and quarterly campaign planning for the Higher Education vertical
• Align campaign priorities to new-logo, renewal, and expansion goals
• Map buyer evaluation paths and identify gaps in messaging, content, and offers
• Translate competitive dynamics, procurement considerations, and Higher Education buying patterns into campaign narratives, timing, and messaging
• Develop audience and messaging plans by buyer role with Product Marketing
• Plan, launch, optimize, and report on integrated email, webinar, paid media, and digital campaigns
• Write and edit campaign copy for email programs, landing pages, webinar promotions, and related assets
• Build and manage campaigns in HubSpot or comparable marketing automation platforms, including segmentation, workflows, and reporting
• Coordinate with paid media agency partners on campaign themes, targeting, and performance reviews
• Align campaign timing and messaging with SDR outbound sequencing and connect engagement to qualified pipeline
• Partner with Events on conferences, field events, and webinar programs
• Partner with Marketing Operations on lead flow, scoring, attribution, and measurement
• Represent Higher Education campaign strategy and performance in planning sessions and quarterly business reviews
• Adapt strategy and messaging for regional buying cycles and procurement norms with the EMEA/APAC Campaign Manager
• Own the campaign scorecard, including sourced and influenced pipeline, MQL-to-SQO conversion, win-rate impact, and channel efficiency
• Use generative AI tools for account and persona research, campaign drafting, and synthesis of SDR and win/loss insights
• Define success measures before launch and recommend changes based on funnel performance

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience
• 5+ years in campaign or demand generation roles at a B2B SaaS company, with direct ownership of a market segment or vertical
• Experience running multi-channel campaigns end to end: strategy, copy, execution, reporting
• Hands-on experience with HubSpot or a comparable marketing automation platform
• Experience with Salesforce or a comparable CRM
• Experience tracking campaign performance against pipeline and revenue metrics
• Experience presenting campaign performance data to stakeholders outside marketing
• Strong project management skills
• Hands-on experience using AI tools for research, drafting, or workflow automation, with a specific example to discuss
• Experience marketing to higher education or another committee-driven, cycle-bound buying market
• Experience running campaigns against an entrenched incumbent
• Familiarity with LMS ecosystems such as Canvas, Blackboard, and Moodle

Core Competencies

Demonstrates expertise in campaign planning and execution within the Higher Education sector, leveraging marketing automation tools like HubSpot and AI technologies for enhanced performance tracking and audience engagement. Proven ability to align campaign strategies with business goals and effectively communicate results to stakeholders.

Highest-signal resume keywords

• Campaign Planning
• HubSpot Marketing Automation
• B2B SaaS Experience
• Project Management
• Higher Education Marketing

ATS Optimization Keywords

Hard Skills

• Campaign Strategy
• Email Marketing
• Content Development
• Performance Tracking
• Multi-Channel Campaigns
• Data Analysis
• Lead Scoring
• Segmentation
• Workflow Automation
• Copywriting

Soft Skills

• Stakeholder Communication
• Collaboration
• Adaptability
• Problem Solving
• Presentation Skills

Industry Keywords

• Higher Education
• Demand Generation
• Campaign Performance
• B2B Marketing
• Procurement Considerations

Tools & Technologies

• HubSpot
• Salesforce
• Generative AI Tools
• LMS Ecosystems
• Marketing Automation Platforms