Creative Strategist – Paid Social in Köln

• Own the creative engine for paid social, primarily Meta, with TikTok and YouTube as they expand
• Mine customer reviews, support tickets, sales calls, churn reasons, competitor ads, and customer conversations for insights from German SMBs
• Build and run a structured creative testing roadmap with a predictable weekly volume of concepts
• Write scripts, hooks, and storyboards for short-form video, UGC, founder- and employee-led content, testimonials, problem/solution ads, product demos, and static creative
• Brief and direct creators, editors, actors, and freelancers
• Run shoots and manage the production pipeline end to end
• Analyze creative performance with the Performance Marketing Manager using hook rate, hold rate, CTR, CPA, and trial rate per angle
• Decide which creative to iterate, scale, or stop
• Maintain a library of winners, losers, and learnings
• Analyze successful creative from DTC, consumer, AI, and SaaS brands and transfer relevant patterns
• Keep creative on brand and legally compliant while making it entertaining
• Help German SMB owners start a Placetel trial through effective paid social creative

Requirements

• Track record of paid social creative that performed at scale, especially on Meta
• Examples and performance numbers for previous work
• Strong understanding of hooks and the first three seconds of an ad
• Ability to explain why an ad works
• Native-level German copywriting and evaluation skills
• Solid English
• Production-capable; able to shoot and edit a usable ad independently when needed
• Comfortable producing dozens of creative variations per month
• Data-literate; able to navigate Ads Manager reporting and draw independent conclusions
• Strong creative judgment and willingness to let performance results guide decisions
• Agency or in-house experience at a DTC, consumer, or high-velocity SaaS brand is a strong plus
• Experience building and managing a creator or UGC network is nice to have
• Experience with AI-supported creative production is nice to have
• Experience with landing-page and post-click creative is nice to have

Core Competencies

Demonstrates expertise in creating and managing high-performing paid social campaigns, particularly on Meta, with a strong focus on data analysis and creative testing. Proficient in native-level German copywriting and production capabilities, ensuring compliance and brand alignment.

Highest-signal resume keywords

• Paid Social Creative Development
• Native-Level German Copywriting
• Data Analysis and Reporting
• Creative Testing Roadmap Management
• Production and Editing Skills

Soft Skills

• Strong Creative Judgment
• Effective Communication
• Collaboration with Creators

Industry Keywords

• DTC
• Consumer Brands
• SaaS
• German SMBs
• Paid Social Advertising

Tools & Technologies

• Ads Manager
• Video Editing Software

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