Build, test, and optimize email flows and campaigns in Klaviyo
Develop post-purchase, win-back, impact-window check-in, and cancellation flows
Create and continuously leverage customer segments in the CRM
Further develop WhatsApp marketing as a lifecycle channel, including onboarding, subscription-plan reminders, and win-back campaigns
Drive subscription growth and reduce cancellations
Develop ReCharge solutions for discount mechanisms, pause offers, win-back flows, and interval adjustments
Analyze customer data from Shopify, ReCharge, Klaviyo, and surveys, and derive actionable measures
Conduct A/B tests for subject lines, send times, and flow logic
Collaborate with the founders, the content/copy team, and customer service
Requirements
- 2–3+ years of experience as a CRM Manager, Retention Manager, or Email Marketing Manager, ideally at a D2C brand
- Advanced hands-on experience with Klaviyo or comparable tools, including flows, segmentation, and deliverability
- Experience with subscription models in e-commerce is a strong plus
- Experience with WhatsApp marketing or the willingness to get up to speed quickly
- Strong affinity for numbers, with the ability to analyze cohorts, churn rates, and flow performance
- Excellent written and spoken German
- Nice to have: experience in the pet, food supplement, or wellness sector
- Shopify expertise
- Initial experience with compliance requirements for health-related claims
- A strong feel for copy, tone, and language
Core Competencies
Demonstrates expertise in email marketing and CRM management, with a strong focus on optimizing customer engagement through Klaviyo and data analysis. Proficient in developing lifecycle marketing strategies and leveraging customer segments to drive subscription growth and retention.
Highest-signal resume keywords
- Klaviyo Expertise
- Email Marketing Management
- Data Analysis
- WhatsApp Marketing
- Shopify Proficiency
ATS Optimization Keywords
Hard Skills
- Email Flow Optimization
- Customer Segmentation
- A/B Testing
- ReCharge Solutions Development
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CRM & Subscription Manager – m/f/d in Köln Arbeitgeber: Jobtailor
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