- Own the marketing and sales automation stack, with HubSpot Marketing and Sales Hub at the centre
- Maintain clean connections between HubSpot, product usage data, billing, website and trial funnel
- Design, build and continuously improve automated lifecycle journeys, including trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention
- Replace manual marketing and sales processes with automation
- Build AI agents natively into the funnel for qualification, enrichment, routing, response drafting and content generation
- Maintain reliable lifecycle stages, attribution and product-usage signals between systems
- Measure every journey with metrics, baselines and iteration plans
- Collaborate with Sales, Product, Growth Analytics and eCommerce
- For the technical/AI automation focus: architect HubSpot data models, custom objects, properties, APIs, webhooks and integrations; build automations with n8n, Make, Zapier and LLM/agent frameworks
- For the lifecycle/content automation focus: own onboarding, activation, in-product messaging, nurture and reactivation content; write German copy and test subject lines, timing, triggers and sequencing
Requirements
- Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM, ideally in B2B SaaS with a self-service or product-led motion
- Deep, hands‑on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting
- Clear strength in one focus area and solid working knowledge of the other
- Genuine curiosity about AI agents and automation; already built things with LLMs
- Analytical and structured, with a low tolerance for manual, repetitive processes
- Fluent German and English
- Self-starter able to carry several topics in parallel and finish them
- Optional: experience integrating product usage data into CRM-driven journeys, including PQL scoring and usage-based triggers
- Optional: experience with data warehouses, reverse ETL or event pipelines
- Optional: experience migrating or rebuilding a CRM setup
Demonstrates expertise in marketing and sales automation, particularly with HubSpot, while effectively managing lifecycle marketing strategies and AI-driven automation. Proficient in both German and English, with a strong analytical mindset to optimize processes and enhance customer journeys.
Highest-signal resume keywords
- HubSpot Marketing Automation
- Lifecycle Marketing
- AI Agent Development
- Data Integration
- Fluent German and English
Hard Skills
- Marketing Automation
- Lifecycle Marketing
- CRM Management
- HubSpot Workflows
- Custom Properties
- Lead Scoring
- Data Analysis
- PQL Scoring
- Event Pipelines
- Automation with n8n
Soft Skills
- Analytical Thinking
- Self-Starter
- Collaboration
- Curiosity
- Structured Problem Solving
Industry Keywords
- B2B SaaS
- Product-Led Growth
- Marketing Operations
- Sales Automation
- Customer Journey
Tools & Technologies
- HubSpot
- N8n
- Make
- Zapier
- LLM Frameworks
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Growth Marketing Manager – Automation in Köln Arbeitgeber: Jobtailor
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