Requirements
- Own paid acquisition at Placetel across Google, Meta and additional channels
- Manage the paid acquisition budget end to end, including strategy, channel mix, allocation and daily optimisation
- Plan, launch and scale campaigns across Google Ads, Meta, LinkedIn, TikTok, Reddit, native, affiliate and comparison portals
- Optimise for trials, trial-to-paid conversion, CAC, payback period and LTV/CAC
- Build and maintain a systematic testing cadence across audiences, bidding, offers, landing pages and creative angles
- Collaborate with the Creative Strategist to brief tests, interpret results and decide what scales
- Own tracking, attribution and measurement with analytics and eCommerce colleagues
- Work with GA4, GTM, server-side tracking, conversion values and offline CRM conversion uploads
- Optimise the journey from advertisement to trial to paid customer, including landing pages, signup flow, offers and pricing tests
- Collaborate with Growth, Product and Sales
- Test new acquisition channels and determine whether they merit permanent budget
- Report performance transparently, including results and next steps
Core Competencies
Demonstrates expertise in paid acquisition strategies across multiple channels, including Google Ads and Meta, with a strong focus on optimizing customer acquisition costs and conversion metrics. Proficient in tracking, attribution, and analytics to drive performance marketing decisions.
Highest-signal resume keywords
- Paid Acquisition Management
- Google Ads Expertise
- Performance Marketing Analytics
- B2B SaaS Experience
- Fluent German and English
Hard Skills
- Paid Acquisition
- Google Ads
- Meta Advertising
- Unit Economics
- CAC Optimization
- LTV/CAC Analysis
- Structured Testing Approach
- Attribution Tracking
- Analytics Setup
- Conversion Rate Optimization
Soft Skills
- Collaboration
- Ownership
- Creative Briefing
- Analytical Thinking
- Communication
Industry Keywords
- B2B SaaS
- DTC Brands
- High-Velocity Consumer Brands
- Comparison Portals
- Affiliate Marketing
Tools & Technologies
- GA4
- GTM
- Server-Side Tracking
- CRM Systems
- ECommerce Platforms
#J-18808-Ljbffr
Growth Marketing Manager – Performance Marketing in Köln Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
