- Build, QA, and deploy email and SMS campaigns in HubSpot, including promotions, webinar sequences, nurture flows, and one-off sends
- Design and run A/B tests across email/SMS campaigns and audience segmentation
- Build and maintain a month-to-month email calendar
- Execute and manage the 0–30, 30–60, 60–90, and 90+ day lifecycle nurture framework
- Build and launch new nurture workflows
- Maintain and improve audience segmentation and list hygiene as HubSpot data models and properties evolve
- Manage the six-email webinar communications sequence from registration confirmation through replay delivery
- QA every send for links, personalization tokens, segmentation/list targeting, and deliverability fundamentals
- Assist with promo calendar execution, including banners, send scheduling, payment links, and pricing structures
- Track open, click-through, and conversion rates; analyze monthly email performance and flag anomalies or opportunities to the Sr. Brand Manager
- Partner with marketing and social media teams to align campaign timing and messaging across channels
Requirements
- Hands-on experience building and deploying email/SMS campaigns and automated workflows directly in HubSpot
- Proven ability to take a brief and deliver a fully built, thoroughly tested, and deployed campaign with minimal supervision
- Comfortable working directly with audience lists, custom properties, and behavior-based segmentation logic
- High attention to detail and meticulous QA discipline
- Exceptional organizational skills in a fast-paced environment
- Ability to adapt to shifting priorities and tight deadlines
- Clear, effective proactive communication
- Prior lifecycle/nurture email program experience (nice to have)
- Familiarity with email deliverability fundamentals, including sender reputation, list hygiene, and spam triggers (nice to have)
- Experience supporting webinar or live-event communications sequences (nice to have)
- Exposure to SMS marketing platforms and compliance basics, including opt-in/opt-out handling (nice to have)
Core Competencies
Demonstrates expertise in building and deploying email and SMS campaigns using HubSpot, with a strong focus on audience segmentation, A/B testing, and performance analysis. Exhibits exceptional organizational skills and attention to detail in managing lifecycle nurture frameworks and campaign execution.
Highest-signal resume keywords
- HubSpot Campaign Management
- Email/SMS Campaign Deployment
- Audience Segmentation
- A/B Testing
- Lifecycle Nurture Framework
Hard Skills
- Email Campaign Building
- SMS Campaign Management
- Automated Workflows
- Performance Analysis
- List Hygiene
- Email Deliverability Fundamentals
- Webinar Communications
- Behavior-Based Segmentation
- QA Testing
- Campaign Execution
Soft Skills
- Attention to Detail
- Organizational Skills
- Proactive Communication
- Adaptability
- Time Management
Industry Keywords
- Lifecycle Email Programs
- Nurture Workflows
- Audience Lists
- Sender Reputation
- Opt-In/Opt-Out Compliance
Tools & Technologies
- HubSpot
- Email Marketing Platforms
- SMS Marketing Platforms
#J-18808-Ljbffr
Lifecycle Marketing Associate – Contractor Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
