- Build, schedule, and send lifecycle campaigns across email, SMS, and other channels
- Set up customer journeys, audience segments, and messaging templates in Braze
- Manage campaign timelines and keep stakeholders updated
- QA campaigns end-to-end before launch, including content, links, segments, and rendering
- Produce and adapt campaign copy with internal teams
- Build campaign visuals with the customer engagement platform and Design team
- Maintain consistent, high-quality creative across campaigns
- Support the CRM Manager in executing lifecycle strategy for assigned verticals
- Contribute campaign recommendations to grow lifetime value, upsell, and cross-sell
- Build and run the test-and-learn roadmap
- Pull campaign reporting from the customer engagement platform and Tableau
- Track campaign performance against KPIs and share results, learnings, and performance updates
Requirements
- 2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business
- Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines
- Self-starter and clear communicator who enjoys collaborating across teams
- Comfortable working with data and quick to learn new tools
- Hands-on experience with Braze or an equivalent customer engagement platform (nice to have)
Core Competencies
Demonstrates expertise in building and managing lifecycle campaigns across multiple channels, utilizing customer engagement platforms like Braze to optimize customer journeys and track performance metrics. Strong organizational skills and attention to detail ensure timely delivery of high-quality campaign content and visuals.
Highest-signal resume keywords
- Lifecycle Campaign Management
- Braze Platform Experience
- Campaign Performance Tracking
- Audience Segmentation
- Cross-Functional Collaboration
Hard Skills
- Campaign Copy Production
- Customer Journey Setup
- KPI Tracking
- Campaign QA
- Data Analysis
Soft Skills
- Highly Organized
- Detail-Oriented
- Clear Communicator
- Self-Starter
- Collaborative
Industry Keywords
- D2C Business
- Lifecycle Strategy
- Campaign Recommendations
- Upsell
- Cross-Sell
Tools & Technologies
- Braze
- Tableau
- Customer Engagement Platform
#J-18808-Ljbffr
Lifecycle Marketing Executive Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
