- Deliver recurring and ad hoc paid media performance reporting at global and regional levels
- Apply and maintain paid media metrics including CAC, ROAS, CPA, CPM, CTR, and conversion rate
- Analyze campaign, audience, creative, channel, and geography-level performance across Google Ads, Meta, LinkedIn, and programmatic
- Recommend budget and optimization changes
- Support and analyze incrementality tests, holdouts, and structured experiments, reporting results with statistical confidence
- Reconcile agency and platform performance against PMI first-party and warehouse data, identifying and explaining variance
- Maintain UTM governance and validate conversion tracking for paid campaigns
- Contribute to attribution analysis across paid and non-paid channels
- Support cross-channel and funnel reporting connecting paid media to downstream conversion, customer, and product performance
- Support forecasting, propensity, and media mix modeling through data preparation, analysis, and interpretation
- Partner with marketing stakeholders, Data Engineering, and agency teams to translate analysis into recommendations
- Use SQL and Snowflake for data extraction, transformation, and analysis
- Use AI tools to accelerate analysis, quality assurance, and reporting, validating AI-generated output against source data
- Follow data governance and stewardship practices and contribute paid media metric definitions to PMI's marketing semantic layer
- Produce recurring paid media reports, automated dashboards, incrementality results, reconciliations, and accurate campaign tracking and attribution data
Requirements
- Bachelor's degree in business, marketing, analytics, statistics, economics, or a related field; advanced degree preferred
- Minimum 7 years of experience in analytics, business intelligence, or performance reporting, with significant time spent on paid media or digital marketing performance
- Hands‑on experience analyzing data from Google Ads and Meta Ads required
- LinkedIn Ads and programmatic experience preferred
- Experience analyzing marketing tests or experiments and interpreting results
- Exposure to forecasting or modeling work preferred
- Experience with attribution models and tools like Rockerbox, Northbeam
- Strong SQL and working proficiency with Snowflake for data querying, transformation, and analysis
- Working knowledge of paid media platforms and their reporting, including Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
- Solid understanding of campaign analytics, attribution methods, conversion tracking, and UTM governance
- Familiarity with statistical concepts applied to marketing, including significance testing, cohort analysis, and lifetime value
- Working proficiency in Python or R preferred
- Comfortable using AI tools in analytical work, including validating output before it informs a business decision
- Strong analytical and problem‑solving skills
- Strong communication and collaboration skills to work effectively with global and regional teams, and to present findings to non‑technical stakeholders
- Proficiency in English
- Possible travel up to 10%
Core Competencies
Demonstrates expertise in paid media performance analysis, including metrics such as CAC, ROAS, and CPA, while utilizing SQL and Snowflake for data extraction and reporting. Proficient in collaborating with marketing stakeholders to translate complex data insights into actionable recommendations.
Highest-signal resume keywords
- Paid Media Performance Analysis
- SQL Proficiency
- Google Ads and Meta Ads Experience
- Attribution Modeling
- Statistical Analysis
ATS Optimization Keywords
Hard Skills
- CAC
- ROAS
- CPA
- CPM
- CTR
- Conversion Rate
- Data Analysis
- Forecasting
- Modeling
- Attribution Methods
Soft Skills
- Analytical Skills
- Problem-Solving Skills
- Communication Skills
- Collaboration Skills
Industry Keywords
- Digital Marketing
- Performance Reporting
- Campaign Analytics
- UTM Governance
- Incrementality Testing
Tools & Technologies
- SQL
- Snowflake
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- AI Tools
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Marketing Data Analyst III Arbeitgeber: Jobtailor
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