- Lead Nibble’s Paid Media Design team
- Shape creative ideas that drive business goals while working closely with User Acquisition and Creative Marketing
- Ensure creative quality, platform-policy compliance, AI disclosure, and brand safety across channels and locales
- Translate growth and paid-media targets into quarterly creative OKRs and individual team goals
- Manage localization, motion, and creative-design hubs and allocate capacity across in-house staff and contractors
- Plan scaling and localization cycles, launches, and team capacity
- Conduct reviews, onboarding, personal development plans, and regular 1:1s
- Develop creative strategies, test tools, and integrate UGC, in-house production, and AI-created creative
- Identify and scale winning approaches across Meta, TikTok, Google, and other platforms
Requirements
- 3+ years in performance creative for paid social
- Hands-on experience running production on Meta, TikTok, or Google inside a performance loop
- 1+ years with direct reports
- Experience running 1:1s, PDPs, and performance reviews
- Understanding of CTR, pROAS, CAC, and hook rate
- Experience scaling creative through concept frameworks, multiple executions, refresh cadence, and reuse across formats and placements
- Experience with demand forecasting and scope assessment
- Ability to close capacity gaps through contractors or hiring
- Experience building with AI alongside engineers
- Strong knowledge of Meta, Google, and TikTok, including ad policy and AI-disclosure requirements
- Experience with quarterly OKR planning
- English language learning is supported, but no explicit English proficiency requirement is stated
Core Competencies
Demonstrates expertise in leading creative teams for paid media, with a strong focus on performance metrics, creative strategy development, and compliance with platform policies. Proficient in managing team dynamics, setting OKRs, and integrating innovative tools such as AI in creative production.
Highest-signal resume keywords
- Performance Creative for Paid Social
- Meta, TikTok, and Google Advertising
- Creative Strategy Development
- Quarterly OKR Planning
- Team Management and Development
ATS Optimization Keywords
Hard Skills
- Creative Strategy
- Performance Metrics Analysis
- Demand Forecasting
- Concept Frameworks
- AI Integration in Creative Production
- Localization Management
- Creative Quality Assurance
- Ad Policy Compliance
- Capacity Management
- Performance Review Execution
Soft Skills
- Leadership
- Collaboration
- Communication
- Mentoring
- Problem-Solving
Industry Keywords
- User Acquisition
- Creative Marketing
- Paid Media
- CTR
- PROAS
- CAC
- Hook Rate
- Creative OKRs
- In-House Production
- UGC
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Marketing Design Lead Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
