Marketing Designer – Direct Mail & Digital

Design and develop integrated marketing campaigns across direct mail and digital channels
Create direct mail assets including letters, postcards, self-mailers, statement inserts, acquisition kits, and other customer communications
Design digital assets including email campaigns, landing pages, display advertising, paid social, website graphics, and customer lifecycle communications
Translate creative briefs, audience insights, and campaign goals into effective visual solutions
Develop multiple creative concepts and campaign variants for testing and optimization
Ensure creative consistency across customer touchpoints and channels
Partner with Creative Directors, Copywriters, Strategists, Account Teams, Analysts, and Production Specialists
Incorporate performance insights, customer behavior data, and testing results into creative recommendations
Present concepts and design solutions internally and support client presentations
Prepare production-ready files for print and digital deployment
Apply direct mail production knowledge, including postal formats, personalization, versioning, and print specifications
Package and preflight InDesign files; verify color space, image resolution, fonts, links, and bleeds
Collaborate with print vendors, production teams, marketing technology teams, and digital developers
Conduct quality assurance reviews for accuracy, brand compliance, and regulatory adherence
Utilize AI tools for concept generation, visual exploration, image development, and campaign optimization
Apply AI responsibly within financial services and insurance compliance requirements
Support A/B and multivariate testing initiatives
Leverage analytics and campaign results to refine creative recommendations
Ensure required disclosures, regulatory language, and legal content are incorporated accurately

Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field
• 3 to 5 years of professional design experience within an agency, in-house marketing, or integrated creative environment
• Strong hands-on experience designing and producing both direct mail and digital marketing communications
• Strong portfolio demonstrating complete, campaign-based direct response work across print and digital channels, including full direct mail kits
• Demonstrated direct response marketing experience and understanding of how creative, format, offer, and calls to action affect customer response
• Advanced proficiency with Adobe Creative Cloud, including InDesign, Photoshop, and Illustrator
• Proficiency with Figma for collaboration and digital creative workflows
• Demonstrated proficiency using AI-powered creative tools and platforms for ideation, design development, content generation, image creation, and workflow efficiency
• Strong understanding of typography, layout, customer communication design, and visual storytelling
• Exceptional attention to detail and project management skills
• Ability to manage multiple projects and deadlines simultaneously

Core Competencies

Demonstrates expertise in designing and developing integrated marketing campaigns across direct mail and digital channels, with a strong focus on direct response marketing and creative consistency. Proficient in utilizing AI tools for campaign optimization and analytics to enhance customer communication design.

Highest-signal resume keywords

• Direct Mail Production Knowledge
• Adobe Creative Cloud Proficiency
• AI-Powered Creative Tools Experience
• Direct Response Marketing Expertise
• Project Management Skills

Hard Skills

• Graphic Design
• Visual Communications
• Direct Mail Design
• Digital Marketing Design
• Typography
• Layout Design
• Customer Communication Design
• Campaign Optimization
• A/B Testing
• Multivariate Testing

Soft Skills

• Attention to Detail
• Collaboration
• Creative Problem Solving
• Time Management

Certifications & Qualifications

• Bachelor's Degree in Graphic Design
• Bachelor's Degree in Visual Communications
• Bachelor's Degree in Marketing

Industry Keywords

• Integrated Marketing Campaigns
• Customer Lifecycle Communications
• Print Specifications
• Brand Compliance
• Regulatory Adherence

Tools & Technologies

• Adobe InDesign
• Adobe Photoshop
• Adobe Illustrator
• Figma
• AI Tools