Marketing Manager – Paid Media, Activation

• Oversee operational execution and activation of paid media campaigns across social, programmatic, video, display, and other digital channels
• Serve as the primary day-to-day lead with DeVry's media agency of record
• Work with brand, creative, analytics, enrollment, and web teams to launch, optimize, and align campaigns with business and enrollment goals
• Lead activation and operational management of paid media campaigns
• Execute media plans aligned to university goals and enrollment priorities
• Coordinate campaign launches, timelines, deliverables, and optimization workflows
• Ensure campaigns are launched accurately and efficiently
• Manage ongoing optimization discussions and implementation of campaign changes
• Support audience testing, creative testing, and in-market optimization
• Manage agency campaign timelines, reporting cadences, and optimization workflows
• Lead weekly performance and optimization discussions with agency teams
• Coordinate issue resolution, campaign adjustments, and operational efficiencies
• Review campaign performance with analytics resources and identify optimization opportunities
• Translate performance insights into actionable recommendations and activation changes
• Monitor campaign pacing, performance trends, and in-market optimizations
• Communicate performance reporting and campaign learnings across stakeholders
• Coordinate campaign launch readiness, including timelines, assets, tracking, and approvals
• Align messaging, creative, and activation plans to campaign objectives and audience needs
• Facilitate collaboration across internal and external teams throughout campaign lifecycles

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 5-8+ years of experience in paid media, digital marketing, or related field
• Strong experience working with media agencies, ideally including Omnicom or similar large agency networks
• Experience leading paid media activation and optimization across digital channels
• Strong operational and project management skills with high attention to detail
• Demonstrated ability to manage complex campaign workflows across multiple stakeholders and timelines
• Strong analytical mindset with the ability to translate data into insights and action
• Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4)
• Experience in higher education or a complex, multi-touch sales cycle environment is a plus
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Core Competencies

Demonstrates expertise in managing and optimizing paid media campaigns across various digital channels, with a strong focus on operational execution and collaboration with cross-functional teams. Proficient in translating performance data into actionable insights to drive campaign success and align with business goals.

Highest-signal resume keywords

• Paid Media Activation
• Digital Marketing
• Campaign Optimization
• Project Management
• Analytical Skills

Hard Skills

• Paid Media
• Digital Marketing
• Campaign Management
• Optimization Workflows
• Data Analysis

Soft Skills

• Communication
• Stakeholder Management
• Attention to Detail

Industry Keywords

• Higher Education
• Multi-Touch Sales Cycle
• Media Agency Management

Tools & Technologies

• Meta
• DV360
• LinkedIn
• PowerBI
• Looker Studio
• GA4