Martech Engineer

• Develop and implement digital tracking and measurement solutions for websites, applications, and marketing platforms




• Define, specify, and implement Data Layer structures for standardized data collection across different digital products




• Develop integrations using media and analytics platform APIs, including the Google Data Manager API, Meta Conversions API (CAPI), and other tools in the Martech ecosystem




• Implement and maintain client-side and server-side data collection solutions




• Implement and maintain measurement SDKs in mobile applications




• Work closely with engineering teams to ensure the correct instrumentation of events, parameters, and business identifiers




• Develop and validate integrations between internal systems, CRM, CDP, media platforms, and analytics tools




• Perform advanced troubleshooting and debugging of implementations using DevTools, logs, network requests, and pixel and API validation tools




• Ensure implementation quality through functional testing, technical QA, and validation of collected data consistency




• Document architectures, data flows, taxonomies, naming conventions, and measurement best practices




• Participate in data governance initiatives and the evolution of the organization's Martech architecture

Requirements

• Proven experience implementing Martech solutions




• Knowledge of JavaScript and Python for manipulating the web Data Layer




• Advanced knowledge of Google Tag Manager (Web and Server-Side)




• Experience with Google Analytics 4 (GA4) and event architecture




• Experience with integrations using REST APIs, Webhooks, and measurement protocols




• Knowledge of the Google Data Manager API and Meta Conversions API (CAPI)




• Experience implementing, maintaining, and debugging digital media pixels and tags




• Experience implementing and maintaining SDKs and mobile measurement partners (MMPs), such as AppsFlyer, in mobile environments




• Proficiency with debugging and validation tools such as Chrome DevTools, Network Inspector, GA4 DebugView, Tag Assistant, and similar tools




• Knowledge of code version control using Git




• Experience working in agile environments using Scrum and/or Kanban




• Knowledge of consent and privacy technologies, including Brazil's LGPD, Consent Mode v2, and consent management platforms (CMPs) (a plus)




• Experience with CDP platforms such as Segment, Tealium, Adobe RTCDP, or similar (a plus)




• Knowledge of SQL for data validation and analysis (a plus)




• Experience implementing omnichannel journeys and integrations across media, CRM, and analytics (a plus)




• Knowledge of Django CMS, including implementing and maintaining Data Layers, event instrumentation, and supporting the evolution of digital measurement on portals developed on the platform (a plus)




• Certifications related to Google Analytics, Google Cloud, Martech, or digital media platforms (a plus)

Core Competencies

Demonstrates expertise in developing and implementing digital tracking solutions, including data layer structures and integrations with various Martech platforms. Proficient in troubleshooting and validating data collection methods while ensuring compliance with privacy regulations.

Highest-signal resume keywords

• Martech Solutions Implementation




• JavaScript and Python Proficiency




• Google Tag Manager Expertise




• Google Analytics 4 Experience




• REST API Integrations

Hard Skills

• Data Layer Structures




• Digital Media Pixels and Tags




• SDK Implementation and Maintenance




• SQL for Data Validation




• Event Architecture




• Debugging and Validation Tools




• Agile Methodologies




• Consent and Privacy Technologies




• Omnichannel Journey Implementation




• Django CMS Knowledge

Certifications & Qualifications

• Google Analytics Certification




• Google Cloud Certification




• Martech Certification

Industry Keywords

• Digital Tracking Solutions




• Measurement SDKs




• Data Governance




• Marketing Technology Ecosystem




• Privacy Regulations

Tools & Technologies

• Google Data Manager API




• Meta Conversions API




• Chrome DevTools




• Network Inspector




• GA4 DebugView




• Tag Assistant




• Git




• CDP Platforms