- Lead communications initiatives for channels and partners
- Help build a unified communication, systems, and processes framework for the RD Station partner journey
- Connect the Sales, Customer Success, and Marketing departments that support channels
- Translate strategies into concrete actions, ensuring consistency, governance, and operational efficiency
- Serve as the governance focal point for the partner program’s communications calendar, defining topics, audiences, segments, and send times
- Plan and execute end-to-end communication campaigns using marketing automation tools, including copywriting creation and review
- Ensure the publication and updating of launches, campaigns, content, and other updates on partner support platforms, such as the PRM and intranet
- Support the review and enhancement of program processes, including partner-tier sizing and commission value reviews
- Manage projects and collaborate with Marketing, Product, Partner Finance, Sales, and Customer Success, fostering alignment and the swift resolution of conflicts
Requirements
- Hands-on experience with marketing automation tools, such as RD Station Marketing, or with CRMs
- Strong knowledge of Inbound Marketing strategies
- Proficiency in copywriting and the ability to adapt messages for different audiences and objectives
- Ability to organize workflows, timelines, and projects, tracking deliverables and connecting different departments
- Strong communication, influencing, negotiation, and autonomy skills to work effectively in dynamic and ambiguous environments
- Preferred: experience managing channels, partnerships, or ecosystems focused on partners
- Preferred: knowledge of the Software as a Service (SaaS) business model
- Preferred: experience at marketing and advertising agencies
- Preferred: experience managing the customer journey in Customer Success or Customer Experience
- Preferred: knowledge of mapping systems, processes, and user journeys
Core Competencies
Demonstrates expertise in leading communication initiatives and managing projects across Sales, Customer Success, and Marketing departments. Proficient in utilizing marketing automation tools and implementing Inbound Marketing strategies to enhance partner engagement and operational efficiency.
Highest-signal resume keywords
- Marketing Automation Tools
- Inbound Marketing Strategies
- Copywriting Proficiency
- Project Management
- Communication Skills
Hard Skills
- Marketing Automation
- Copywriting
- Project Management
- Process Mapping
- Workflow Organization
Soft Skills
- Communication
- Influencing
- Negotiation
- Autonomy
- Collaboration
Industry Keywords
- Software as a Service
- Customer Journey
- Partnership Management
- Ecosystem Management
- Marketing and Advertising Agencies
Tools & Technologies
- RD Station Marketing
- CRM Systems
- Partner Support Platforms
- PRM
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Mid-Level Channels and Partnerships Analyst – Communications and Automation Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
