- Overall responsibility for several key international clients across beauty, fashion, lifestyle, and tech
- Senior-level strategic point of contact and advisor to marketing leads
- Developing influencer strategies, annual strategies, and major campaign concepts in collaboration with Strategy and the wider team
- Ensuring that creative work supports clients’ business and marketing objectives
- Identifying new topics, services, budgets, and concrete business opportunities
- Strategically expanding existing client relationships
- Leading major pitches and strategic presentations
- Developing compelling stories together with specialists
- Leading and developing the account team
- Connecting accounts with experts across Strategy, Creative, Events, Social, Paid, and Scaled Campaigns
- Managing budgets and resources while monitoring forecasts, profitability, and growth
- Taking responsibility for the quality of strategy, creative work, and execution
- Helping shape YKONE’s services, teams, and ways of working
Requirements
- At least 5 years of relevant full-time experience on the agency or brand side
- Knowledge of the influencer marketing industry, creators, management agencies, and how they operate
- Ability to develop annual strategies and translate business and marketing objectives into clear influencer strategies
- Ability to confidently present and advocate for recommendations at senior level
- Experience working with large clients and, ideally, seven-figure budgets
- Willingness and ability to make decisions and take responsibility for outcomes
- Ability to develop client relationships into long-term partnerships and new business opportunities
- Experience leading and developing teams or colleagues
- Ability to set clear expectations, provide constructive challenge, and delegate responsibility
- Ability to bring together different perspectives and develop compelling strategic stories
- Marketer-level understanding of TikTok, Instagram, and YouTube
- Knowledge of formats, platform mechanics, the creator ecosystem, and relevant benchmarks
- Curiosity about industry developments and an interest in actively shaping influencer marketing
Core Competencies
Demonstrates expertise in developing and executing influencer marketing strategies, managing large client accounts, and leading teams to achieve business objectives. Proficient in leveraging social media platforms like TikTok, Instagram, and YouTube to drive engagement and growth.
Highest-signal resume keywords
- Influencer Marketing Strategy Development
- Client Relationship Management
- Team Leadership and Development
- Budget Management and Profitability Monitoring
- Strategic Presentation Skills
Hard Skills
- Influencer Marketing
- Campaign Development
- Strategic Planning
- Budget Management
- Client Account Management
- Market Research
- Performance Metrics Analysis
- Content Strategy
- Business Development
- Creative Direction
Soft Skills
- Decision-Making
- Collaboration
- Communication
- Problem-Solving
- Adaptability
Industry Keywords
- Beauty
- Fashion
- Lifestyle
- Tech
- Creator Ecosystem
- Social Media Platforms
- Marketing Objectives
- Strategic Storytelling
- Influencer Relationships
- Agency Experience
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Account Lead, Influencer Marketing – Brand Strategy in München Arbeitgeber: Jobtailor
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