Responsibilities
- Develop the organic social media channels and the Social Media team, and build new channels
- Own format development, channel strategy, publishing frequency, and community management
- Create editorial calendars across all organic channels and manage topics, timing, resources, execution, and prioritization
- Lead the Creator team, set goals, provide feedback, support development, and plan capacity
- Own influencer marketing and creator campaigns, from selection, briefing, and relationship management through to evaluation
- Develop, brief, commission, and occasionally produce YouTube long-form content, blog content, guides, and advice articles
- Develop evergreen formats from campaign materials and independently build out content
- Build relationships with trade publications, online magazines, comparison websites, and review platforms
- Drive reviews and involve educational creators and veterinarians as sources of credibility
- Own visibility in search engines and AI-generated answers (SEO and GEO)
- Identify topic priorities and content gaps and translate them into the editorial calendar
- Coordinate external agencies, freelancers, and production partners with regard to briefing, quality, timelines, and budget
Requirements
- Several years of experience developing short-form, long-form, and evergreen content for Instagram, TikTok, and YouTube
- Several years of experience managing external producers, freelancers, or agencies
- Experience with the functional or disciplinary leadership of a content or creator team
- Experience in SEO—both content-focused and technical, not limited to keyword research
- Demonstrable understanding of visibility in AI-generated answers (GEO / AI Search) and how it is achieved
- Editorial rigor when working on health-related topics: you understand why sources, expertise, and traceability are non-negotiable for this type of content
- Very strong German and good English skills
- You love dogs and cats
Core Competencies
Demonstrates expertise in developing and managing organic social media content across platforms like Instagram, TikTok, and YouTube, with a strong focus on SEO and editorial rigor for health-related topics. Proven ability to lead teams, manage external partnerships, and create engaging content that drives visibility and engagement.
Highest-signal resume keywords
- Social Media Strategy Development
- Content Creation for Instagram, TikTok, and YouTube
- SEO and AI Search Optimization
- Team Leadership and Management
- Editorial Rigor in Health-Related Topics
Hard Skills
- Content Development
- SEO
- Editorial Calendar Management
- Influencer Marketing
- Community Management
- Long-Form Content Production
- Short-Form Content Production
- Evergreen Content Creation
- Relationship Management
- Budget Coordination
Soft Skills
- Leadership
- Feedback Provision
- Collaboration
- Communication
Industry Keywords
- Content Marketing
- Creator Economy
- Health-Related Content
- Trade Publications
- Online Magazines
- Comparison Websites
- Review Platforms
- Educational Creators
- Veterinarians
- Content Gaps Identification
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Organic Online Marketing Manager Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
