- Own creative strategy across Meta, TikTok, Google, YouTube, and other paid channels
- Identify audiences, insights, hooks, messaging angles, formats, and offers to test
- Develop and run a structured testing system across concepts, hooks, audiences, formats, visuals, CTAs, and landing pages
- Analyze creative-level performance, identify winners and underperforming creative, and determine why
- Turn performance insights into hypotheses and the next round of concepts to test
- Create paid concepts across UGC, creator-led ads, product demos, social-native ads, static, and motion
- Write creative briefs, hooks, scripts, headlines, and ad copy aligned with creative and product marketing messages
- Partner with UGC and influencer teams to convert strong organic content into paid creative
- Identify opportunities for whitelisting and partnership ads
- Track ads, competitors, trends, and creative patterns and apply learnings to paid creative strategy
- Collaborate with the growth team, motion designers, video editors, influencer team, and social team
Requirements
- 3+ years of experience in paid creative strategy, performance marketing, growth marketing, or a closely related role
- Proven experience developing paid social creative that drove measurable performance
- Strong understanding of Meta advertising and paid social creative
- Experience building and running creative testing frameworks
- Strong analytical skills and comfort working with paid media performance data
- Excellent copywriting, especially hooks, short-form scripts, headlines, and direct-response messaging
- Strong understanding of TikTok, Instagram, YouTube, and internet culture
- Experience briefing and working with video editors, motion designers, designers, and creators
- Ability to move quickly from performance insight to creative hypothesis to test
- Comfortable operating independently in a fast-paced remote environment
- Genuine interest in AI and how people are using AI tools to create content
- Experience marketing AI, SaaS, creator, or prosumer products
- Experience scaling paid acquisition for a fast-growing consumer technology company
- Hands-on Meta media buying experience
- Experience with creator whitelisting / partnership ads
- Experience with attribution and analytics platforms
- Experience using Gen AI tools for creative ideation or production
- Strong knowledge of AI creator culture and the current generative AI landscape
Core Competencies
Demonstrates expertise in developing and executing paid creative strategies across platforms like Meta, TikTok, and YouTube, with a strong focus on performance marketing and creative testing frameworks. Proficient in copywriting and analyzing performance data to drive measurable results in fast-paced environments.
Highest-signal resume keywords
- Paid Creative Strategy
- Performance Marketing
- Creative Testing Frameworks
- Copywriting for Ads
- Meta Advertising
Hard Skills
- Creative Testing
- Performance Analysis
- Ad Copywriting
- Audience Insights
- Creative Concept Development
- Data Analysis
- Video Editing Collaboration
- SaaS Marketing
- Attribution Platforms
- Gen AI Tools
Soft Skills
- Analytical Skills
- Independent Work
- Collaboration
Industry Keywords
- UGC
- Creator-Led Ads
- Social-Native Ads
- Consumer Technology
- Internet Culture
Tools & Technologies
- Meta Ads Manager
- TikTok Ads
- YouTube Ads
- Analytics Platforms
- AI Content Tools
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Paid Media Creative Strategist Arbeitgeber: Jobtailor
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