Paid Media, Tracking Assistant

• Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom events/conversions
• Support paid advertising campaigns across Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads
• Define and maintain event tracking structures, including event names, parameters, properties, and conversion definitions
• Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking solutions across websites and campaigns
• Work with PostHog, GA4, Google Tag Manager, Meta Events Manager, Brevo, and Microsoft Clarity
• Monitor tracking performance and investigate discrepancies between advertising platforms, analytics tools, and website data
• Debug tracking issues and identify why events or conversions are not firing correctly
• Test and validate events across platforms for accurate and consistent data capture
• Ensure key events and conversions are properly defined, recorded, and attributed
• Assist with campaign setup, audience tracking, retargeting, and conversion measurement
• Analyze campaign and tracking data to identify issues and improvement opportunities
• Ensure proper data collection and attribution across websites, landing pages, and analytics tools
• Maintain organized tracking documentation and consistent event naming structures
• Stay current with advertising platform, tracking technology, attribution, and privacy requirement changes
• Support testing and troubleshooting of new tracking setups before campaigns go live
• Work closely with the marketing team on reporting and optimization

Requirements

• Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events/conversions
• Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads
• Practical experience with PostHog, GA4, Google Tag Manager (GTM), Microsoft Clarity, and Brevo
• Strong understanding of event tracking concepts, including event names, parameters, properties, conversion definitions, and attribution
• Experience troubleshooting tracking issues and identifying why events or conversions may not be firing, recording, or attributing correctly
• Familiarity with server-side tracking / Conversions API is a strong plus
• Experience with newer or emerging advertising platforms, including ChatGPT Ads, would be a significant advantage
• Comfortable working with data, spreadsheets, dashboards, and campaign performance reports
• Strong attention to detail and a hands-on, problem-solving mindset
• Comfortable working with tracking tools, advertising platforms, basic website elements, and analytics systems
• Ability to work across multiple paid media channels and quickly learn and troubleshoot new platforms

Core Competencies

Demonstrates expertise in managing and troubleshooting Meta Pixel, Meta Events Manager, and various advertising platforms while ensuring accurate event tracking and data attribution. Proficient in analyzing campaign performance and optimizing tracking solutions across multiple channels.

Highest-signal resume keywords

• Meta Ads Manager
• Event Tracking Concepts
• Google Tag Manager
• Troubleshooting Tracking Issues
• PostHog

ATS Optimization Keywords

Hard Skills

• Meta Pixel
• Custom Events
• Conversion Tracking
• UTM Parameters
• Data Analysis
• Attribution
• Server-Side Tracking
• Spreadsheets
• Dashboard Management
• Campaign Performance Reporting

Soft Skills

• Attention to Detail
• Problem-Solving Mindset

Industry Keywords

• Advertising Platforms
• Event Names
• Parameters
• Properties
• Conversion Definitions

Tools & Technologies

• GA4
• Microsoft Clarity
• Brevo
• TikTok Ads
• Reddit Ads
• LinkedIn Ads