- Own the day-to-day performance of ad accounts within the POD, predominantly on Meta and sometimes TikTok
- Audit ad accounts and use account/Triple Whale data to inform strategy and optimisations
- Partner with the Growth Strategist to translate paid social strategy into account actions
- Test and scale creative produced internally and externally
- Track client targets and provide proactive updates, including pacing updates against monthly goals
- Report key learnings, bottlenecks and recommended future direction to the Growth Strategist
- Ensure account actions align with objectives and KPIs
- Maintain ad account hygiene through clear structure and naming conventions
Requirements
- Experience running Meta Ads at a high level for e-commerce brands
- TikTok experience is a plus but not essential
- Experience leading budgets of $250k+/month
- Experience across a range of DTC categories is a plus
- Understanding of Shopify and DTC e-commerce
- Exceptional research skills
- Ability to own an ad account end-to-end
- Ability to work with Meta and TikTok advertising platforms
Core Competencies
Demonstrates expertise in managing and optimizing ad accounts on Meta and TikTok, with a strong focus on e-commerce performance and strategic alignment with client goals. Proficient in budget management and data-driven decision-making to enhance campaign effectiveness.
Highest-signal resume keywords
- Meta Ads Management
- TikTok Advertising
- E-Commerce Strategy
- Budget Management Over $250K/Month
- Shopify Understanding
Hard Skills
- Ad Account Optimization
- Data Analysis
- Creative Testing
- Performance Tracking
- Account Auditing
Soft Skills
- Exceptional Research Skills
- Proactive Communication
Industry Keywords
- DTC E-Commerce
- Ad Account Hygiene
- KPI Alignment
- Client Target Tracking
Tools & Technologies
- Meta Advertising Platform
- TikTok Advertising Platform
- Triple Whale
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Paid Social Media Buyer Arbeitgeber: Jobtailor
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