Paid Social Specialist

Own paid social strategy and execution across a portfolio of ecommerce clients, primarily within Meta Ads
Build, launch, and optimize conversion-focused campaigns to drive online purchases, revenue, and profitable growth
Manage and scale Advantage+ Shopping campaigns, product catalogue strategies, and other Meta campaign formats
Analyze campaign, audience, and creative performance to improve ROAS, CPA, conversion rates, and account efficiency
Translate performance data into recommendations on budget allocation, campaign structure, targeting, and creative direction
Partner directly with clients through regular reporting, strategic recommendations, and day-to-day account management
Collaborate with the creative team to identify performance trends, share creative learnings, and inform future testing
Manage meaningful advertising budgets
Monitor platform updates, automation, AI, and emerging paid social products for client opportunities

Requirements

• 2+ years of agency experience managing paid social campaigns for ecommerce brands
• Recent, hands-on experience managing Meta campaigns optimized for online purchases and revenue
• Experience using Advantage+ Shopping campaigns and product catalogues as part of an ecommerce acquisition strategy
• Experience managing $50K+ in monthly Meta ad spend while maintaining performance and profitability targets
• Understanding of ecommerce and performance metrics including ROAS, MER, CPA, CAC, AOV, and conversion rate
• Ability to understand how paid social contributes to broader ecommerce growth
• Comfortable presenting strategy, performance, and recommendations directly to clients
• Ability to use creative performance data to identify patterns and communicate actionable insights
• Ability to balance multiple client accounts without sacrificing quality or attention to detail
• Curiosity about automation, AI, and emerging capabilities across Meta and other paid social platforms
• Clear and confident communication with clients and teammates
• Ability to thrive in a fast-paced environment where priorities and platforms evolve quickly
• Must live in Canada

Core Competencies

Demonstrates expertise in managing and optimizing paid social campaigns, particularly within Meta Ads, to drive ecommerce growth and profitability. Proficient in analyzing performance metrics and translating data into actionable strategies for clients.

Highest-signal resume keywords

• Paid Social Strategy
• Meta Ads Management
• Advantage+ Shopping Campaigns
• Ecommerce Performance Metrics
• Client Account Management

Hard Skills

• Campaign Optimization
• Conversion Rate Analysis
• Budget Management
• Data-Driven Recommendations
• Performance Metrics Understanding

Soft Skills

• Clear Communication
• Client Presentation Skills
• Attention to Detail
• Curiosity About Automation
• Ability to Thrive in Fast-Paced Environments

Industry Keywords

• Ecommerce
• ROAS
• CPA
• CAC
• AOV

Tools & Technologies

• Meta Advertising Platform
• Ecommerce Platforms
• Performance Analytics Tools