- Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
- Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
- Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative).
- Teach clients and teammates, and document what works so others can reuse it.
- Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).
- Test small, prove value, then scale.
- Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
- Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
- Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
- Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets).
Requirements
- 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.
- Hands‑on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
- Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
- Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
Core Competencies
Expertise in managing Paid Social campaigns across multiple platforms, including Meta and TikTok, with a strong focus on data-driven decision-making and client communication. Proficient in designing and executing tests to optimize performance and drive business impact.
Highest-signal resume keywords
- Paid Social Management
- Meta Advantage+/Value Optimization/CAPI
- TikTok Smart Performance
- GA4 and Platform Analytics
- Client-Facing Communication
Hard Skills
- Audience Design
- Creative Testing
- Basic Catalog/DPA
- Testing Design
- Data Tracking
Soft Skills
- Storytelling
- Collaboration
- Influencing
Industry Keywords
- Paid Social
- Prospecting
- Retargeting
- Loyalty
- Multi-Channel Understanding
Tools & Technologies
- Meta Advantage+
- TikTok Smart Performance
- Pinterest Performance+
- GA4
- Event Mapping
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Paid Social Strategist Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
