Performance Marketing Copywriter – Direct Mail, Digital

• Write persuasive direct response copy for direct mail campaigns, including letters, postcards, self-mailers, statement inserts, acquisition kits, and customer communications
• Develop digital content for email campaigns, landing pages, websites, display advertising, paid social, online video, and customer lifecycle communications
• Translate creative briefs, audience insights, business objectives, and compliance requirements into customer-facing messaging
• Create messaging frameworks, campaign concepts, headlines, offers, calls to action, and content variations
• Ensure message consistency across customer touchpoints and channels
• Partner with Creative Directors, Designers, Strategists, Analytics teams, Account teams, and Production specialists
• Participate in campaign planning, brainstorming, and concept development
• Use audience insights, testing results, and campaign performance data to refine messaging
• Present creative concepts and messaging recommendations to stakeholders and clients
• Apply direct response principles to maximize response rates, conversions, engagement, and customer value
• Develop variants for A/B testing, personalization, segmentation, and campaign optimization
• Analyze creative performance data and customer behavior insights
• Interpret campaign test results and distinguish creative, messaging, offer, format, and audience variables
• Support integrated customer journeys spanning direct mail, email, web, and digital channels
• Use AI-powered platforms for research, ideation, copy development, refinement, personalization, and optimization
• Develop prompts and workflows while maintaining strategic judgment and human oversight
• Evaluate emerging AI technologies and improve creative development processes
• Ensure AI-assisted content meets legal, compliance, privacy, and intellectual property requirements
• Develop content within regulatory requirements for financial services, banking, lending, insurance, and other regulated industries
• Ensure disclosures, legal language, offers, and customer communications are accurate and compliant
• Collaborate with compliance, legal, and client stakeholders throughout review processes
• Manage content versions, disclosures, legal feedback, and regulated-industry revision cycles
• Stay current on industry trends, customer behavior, regulatory updates, and competitive marketing practices

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or related field
• 3 to 5 years of professional copywriting experience with demonstrated ownership of direct response campaigns
• Strong direct response copywriting experience across direct mail and digital marketing channels
• Strong portfolio showcasing complete direct response campaigns, including letters, offers, calls to action, and test variations
• Exceptional writing, editing, proofreading, and storytelling skills
• Strong understanding of customer acquisition, retention, and lifecycle marketing
• Experience collaborating within cross-functional creative and marketing teams
• Demonstrated proficiency utilizing AI-powered tools to improve content development speed, creative quality, workflow efficiency, and campaign results
• Ability to manage multiple projects while meeting deadlines in a fast-paced environment
• Preferred: experience supporting insurance, banking, lending, fintech, wealth management, healthcare, or other regulated industries
• Preferred: experience writing for direct response marketing programs
• Preferred: experience developing email marketing, website, landing page, paid media, and direct mail content
• Preferred: proficiency with Microsoft Copilot, ChatGPT, Adobe Firefly, Gemini, or similar tools
• Preferred: experience applying AI to content testing, personalization, optimization, and campaign development
• Preferred: understanding of AI governance, prompt engineering, intellectual property considerations, and responsible AI practices
• Preferred: familiarity with customer journey mapping and performance marketing methodologies

Core Competencies

Demonstrates expertise in direct response copywriting across various channels, including direct mail and digital marketing, while ensuring compliance with regulatory requirements. Proficient in utilizing AI-powered tools to enhance content development and optimize campaign performance.

Highest-signal resume keywords

• Direct Response Copywriting
• AI-Powered Tools Proficiency
• Customer Acquisition and Retention
• Cross-Functional Collaboration
• Regulatory Compliance in Marketing

ATS Optimization Keywords

Hard Skills

• Copywriting
• Content Development
• A/B Testing
• Campaign Optimization
• Editing
• Proofreading
• Storytelling
• Customer Lifecycle Marketing
• Messaging Frameworks
• Performance Analysis

Soft Skills

• Project Management
• Creative Concept Development
• Stakeholder Presentation
• Collaboration
• Adaptability

Industry Keywords

• Financial Services
• Banking
• Lending
• Insurance
• Fintech
• Healthcare
• Compliance
• Customer Journey Mapping
• Performance Marketing
• Direct Mail

Tools & Technologies

• Microsoft Copilot
• ChatGPT
• Adobe Firefly
• Gemini
• AI-Powered Platforms