Performance Marketing Lead

Responsibilities

• Define and own osapiens' global strategy across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever our buyers are searching, including AI‑powered answer engines.
• Set the channel mix, investment logic, keyword and topic strategy, and optimization frameworks that drive qualified pipeline across all markets.
• Monitor search landscape shifts — including the rise of AI‑generated results — and adapt strategy proactively to maintain visibility and lead flow.
• Partner with Regional Marketing Managers to tailor search programs to local market priorities and competitive dynamics.
• Own end‑to‑end campaign management across all paid channels, including:
• Paid Search / SEA (Google Ads, Microsoft Ads)
• Paid Social (Linked In Ads, Meta — Linked In as primary B2B channel)
• Programmatic display, retargeting, and review platforms (G2, Capterra, Trust Radius)
• Manage the full campaign lifecycle — targeting, creative briefing, bidding, budget pacing, A/B testing, and continuous optimization.

Treat every campaign as a live investment: measure daily, reallocate fast, cut what isn’t converting.

• Coordinate with the Demand Generation team to integrate paid activity into full‑funnel programs and key pipeline moments.
• Own and develop the performance marketing data stack — integrating Hub Spot, Clay, Linked In, Google Ads, and intent data providers into an automated marketing intelligence system.
• Build workflows that enrich lead data, trigger follow‑up sequences, and ensure paid signals flow cleanly into CRM and Sales outreach — using Clay and similar tools to build precise, signal‑driven audience lists beyond basic demographic targeting.
• Work closely with Sales and Business Development to translate buying signals (ad engagement, search intent, review site visits) into actionable audience segments and outreach triggers — ensuring the right Sales motion fires when a target account engages.
• Align signal‑based targeting with ABM account lists and ICP prioritization, concentrating paid investment on accounts showing active buying intent.
• Own the paid‑to‑web conversion journey with the Website Manager — running structured CRO experiments on landing pages, CTAs, and post‑click flows.
• Lead selection, briefing, and performance accountability of all external paid media and SEO agencies — with clear SLAs and a bias toward outcomes over activity.
• Own the paid martech stack: bid management, attribution platforms, and audience data providers.
• Own the global performance marketing budget with full accountability for ROI across paid and organic channels.

• Define and track KPIs including

• Cost per MQL/SQL, channel‑level ROAS, and conversion rates by funnel stage
• Paid‑sourced pipeline, organic traffic, GEO visibility, and signal‑to‑pipeline conversion rates
• Deliver regular reporting to marketing leadership with the analytical depth of a portfolio manager — and drive a rigorous test‑and‑learn culture across all programs.

Requirements

• 6–10+ years of B2B performance marketing experience with hands‑on ownership of SEA, SEO, and paid social in an enterprise Saa S context.
• Deep platform expertise in Google Ads and Linked In Ads — technical‑level knowledge, not just strategic familiarity.
• Highly analytical and data‑driven — as comfortable building a performance model or attribution report as presenting results to senior leadership.

Numbers are your native language.

• Hands‑on experience with marketing data automation — Hub Spot, Clay, and paid social APIs.
• Experience building signal‑based marketing workflows using intent data, engagement signals, and firmographic enrichment.
• Familiarity with GEO and AI‑powered search optimization, and intent data platforms.
• Proven track record managing substantial paid budgets (mid‑six to seven figures) with attributable pipeline impact.
• Experience managing external agencies — setting briefs, holding accountability, maintaining quality.
• Experience in Saa S, compliance, or enterprise software is a plus.
• Fluent English required; German is a plus.
• #J-18808-Ljbffr