Platform Owner – AI Content & Search

Responsibilities

• Ownership for organic success.
• Further development of our platforms.
• You drive the development of our landing pages and site structures—based on impact, effort, and strategic relevance.
• You design new sections, site structures and content formats (e. g., guides, glossaries, head‑to‑head comparisons, calculators).
• You work closely with our editorial and design teams to develop content both editorially and visually.
• You analyze user behavior and web data to identify optimization opportunities and implement them selectively.
• You contribute creative ideas to make content more attractive, clearer, and more user‑friendly.
• You strategically expand our visibility in classic search (SEO) and in generative AI search systems (GEO).
• You conduct keyword analyses, identify content gaps and open up new potential intentionally.
• You measure SEO and GEO performance, develop hypotheses and test optimizations in a data‑driven manner.
• You actively track developments in the search and AI market and ensure that new, useful developments are immediately incorporated into our processes.
• You derive concrete recommendations for action, prioritize by impact and implement them.
• You develop strategic growth paths in organic search and AI‑search and scale lead generation across both channels.
• You understand how LLMs cite sources, monitor our presence and derive concrete content measures from this.
• You build AI‑supported workflows that make our team faster and better—from research and briefings to publication.
• You work with LLM APIs (Claude, Open AI) and automation tools (e. g., Make, Zapier) to solve recurring tasks efficiently.
• You develop your own agents and prompt frameworks for recurring tasks such as content audits, keyword clustering or LLM citation checks.
• You design, together with editorial and tech, how content is produced, maintained and delivered so the team has more room for quality, creativity and impact.

Requirements

• At least three years of experience in digital marketing, with a focus on SEO and/or content.
• Good knowledge of SEO & GEO: you know how AI search works and how to optimize for it.
• Confident use of SEO tools (e. g., Ahrefs, Google Search Console) and CMS (Word Press).
• AI in everyday work: you use AI tools daily for content, SEO/GEO and creation and use them to augment—rather than replace—your expertise.
• Automation: experience with LLM APIs and workflow tools (Make, Zapier) or a strong willingness to learn quickly.

Ownership mindset: you take responsibility, prioritize by impact and drive your projects forward with drive and passion.

• You are a team player with open, constructive communication and enjoy exchange and collaboration.
• You want to develop further and are open to new tools, ways of thinking and challenges—we are happy to teach you some skills.
• Core Competencies

Demonstrates expertise in SEO and GEO strategies, utilizing AI tools and LLM APIs to enhance content creation and optimization.

Capable of driving organic growth through data analysis, strategic planning, and collaboration with editorial and design teams.

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