- Partner closely with the CTO and cross-functional leaders to evolve Picus’ company, portfolio, and product positioning
- Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives
- Identify market shifts, differentiation opportunities, and strategic white space
- Develop messaging frameworks, value propositions, category narratives, and proof points
- Translate complex product innovation and Picus Labs research into evidence-backed stories for customers, prospects, analysts, partners, and industry influencers
- Lead the quarterly refresh of Picus’ corporate and portfolio narrative
- Create executive-level presentations for customers, the field, analysts, and major industry events
- Shape Picus’ thought-leadership agenda
- Collaborate with internal experts on points of view, research reports, whitepapers, and executive or event narratives
- Equip Sales and go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives
- Validate and refine messaging through feedback from customers, prospects, analysts, and field teams
- Translate research and product work into language and mental models that help organizations evaluate and adopt new approaches
- Own deliverables end to end, from research and first draft through refined narratives used by the field
- Refresh messaging, narratives, and executive-level presentations quarterly
Requirements
- 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity
- Proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets
- Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics
- Experience in exposure management or security validation is a strong advantage
- Ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations
- Exceptional written and verbal communication skills in English
- Ability to simplify complex technical concepts without losing credibility or substance
- Excellent storytelling and presentation skills
- Experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events
- Strong executive presence
- Ability to collaborate with and constructively challenge leaders across Product, Research, Sales, and Marketing
- Hands-on, high-ownership working style
- Ability to work independently from research and strategy to a strong first draft and iterate quickly based on feedback
- Candidates are required to complete reference and identity checks upon conditional offer, in line with local labor laws and company policy
Core Competencies
Demonstrates expertise in product marketing within B2B enterprise software, particularly in cybersecurity, with a strong ability to develop compelling narratives and messaging frameworks that resonate with diverse stakeholders. Proven skills in synthesizing market insights and technical innovation into actionable strategies and presentations.
Highest-signal resume keywords
- Product Marketing Experience
- Cybersecurity Knowledge
- Executive-Level Presentation Development
- Storytelling Skills
- Market Analysis
Hard Skills
- Product Positioning
- Messaging Frameworks
- Value Propositions
- Competitive Intelligence
- Research Synthesis
- Technical Concept Simplification
- Narrative Development
- Exposure Management
- Security Validation
- Analyst Research
Soft Skills
- Exceptional Communication Skills
- Collaboration
- High-Ownership Working Style
- Constructive Challenge
- Executive Presence
Industry Keywords
- B2B Enterprise Software
- Cybersecurity Market
- Thought Leadership
- Customer Insights
- Analyst Perspectives
- Competitive Dynamics
- Market Categories
- Strategic Recommendations
- Sales Enablement
- Industry Events
#J-18808-Ljbffr
Principal Product Marketing Manager – Strategy & Positioning Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
