Product Manager, Display Ads

• Own and execute a significant portion of the Display and Paid Ads product roadmap
• Identify market opportunities, customer needs, and platform changes informing roadmap investments across the programmatic landscape
• Define product strategy for programmatic bidding, O&O display inventory monetization, automation, measurement, and advertiser-facing capabilities
• Evaluate emerging trends in programmatic display, AI, and digital advertising for product innovation and inventory packaging
• Lead initiatives from discovery through launch and ongoing optimization
• Translate business challenges and customer needs into product requirements, user flows, success metrics, and rollout plans
• Partner with Engineering and Data Science to deliver scalable product solutions
• Balance customer value, business impact, and technical complexity in prioritization decisions
• Own metrics including revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability
• Drive innovation across programmatic bidding strategies, yield optimization, automation, and display asset recommendations
• Translate AdTech, SSP/DSP capabilities, and industry innovations into differentiated product experiences
• Define measurement frameworks and success metrics for product effectiveness and campaign viewability
• Use data and experimentation to inform product investments and improve advertiser performance
• Partner with Customer Success, Sales, Marketing, and Operations to activate and drive adoption of display capabilities
• Build stakeholder alignment and influence decisions without direct authority
• Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams

Requirements

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products
• 3+ years of experience in digital advertising with a specific focus on Display and Programmatic advertising
• Experience with programmatic exchanges, SSPs/DSPs, campaign optimization, and automation is strongly preferred
• Deep understanding of the programmatic landscape, including bidding strategies, yield optimization, viewability, attribution, conversion tracking, and AI-driven campaign management
• Experience partnering directly with engineering teams to deliver products from concept through launch
• Demonstrated ability to translate ambiguous business problems into clear product strategies and execution plans
• Strong analytical and data-driven decision-making skills
• Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams
• Excellent written, verbal, and stakeholder communication skills
• Experience with ad serving platforms (e.g., Google Ad Manager, Equativ, Xandr) and inventory packaging strategies is preferred
• Experience optimizing Owned & Operated (O&O) inventory and working with creative display formats is preferred
• Experience building AI-powered, automation, optimization, recommendation, or workflow-based products is preferred
• Experience working with Data Science teams, experimentation frameworks, or machine learning concepts is preferred
• Familiarity with SQL, analytics platforms, or data-driven product development is preferred
• Experience serving SMB advertisers at scale is preferred
• Experience working in agency technology, advertising technology, marketing technology, or Google Partner environments is preferred

Core Competencies

Demonstrates expertise in product management for digital advertising, particularly in programmatic bidding, campaign optimization, and automation. Proven ability to translate customer needs into actionable product strategies while leveraging data-driven insights for continuous improvement.

Highest-signal resume keywords

• Product Management Experience
• Digital Advertising Expertise
• Programmatic Bidding Strategies
• Data-Driven Decision Making
• Cross-Functional Leadership

ATS Optimization Keywords

Hard Skills

• Programmatic Advertising
• Campaign Optimization
• Yield Optimization
• Attribution
• Conversion Tracking
• AI-Driven Campaign Management
• SQL
• Data Analysis
• Product Strategy
• Measurement Frameworks

Soft Skills

• Stakeholder Communication
• Analytical Thinking
• Influencing Without Authority
• Collaboration
• Problem Solving

Industry Keywords

• Display Advertising
• Programmatic Landscape
• SaaS Products
• AdTech
• Marketing Technology

Tools & Technologies

• Google Ad Manager
• Equativ
• Xandr
• Analytics Platforms
• Ad Serving Platforms