Product Marketing – Contract

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion




• Create and manage product-focused campaigns to increase awareness, educate new audiences, and drive ecommerce purchases




• Execute multichannel marketing tactics including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content, reels, static posts, and campaign creative




• Translate product quality, benefits, value, and differentiation into compelling messaging against premium supplement brands




• Drive new unique guest acquisition and ecommerce revenue through product-specific marketing




• Track campaign performance and report weekly, monthly, and quarterly




• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth




• Provide weekly performance updates, monthly campaign reviews, and quarterly strategic results summaries




• Report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins

Requirements

• Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing




• Ability to develop strategy and execute campaigns independently as an individual contributor




• Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting




• Desired platform experience includes Klaviyo or similar ecommerce email platform, Canva, Lead Pages, Metricool or similar social media consolidation platforms, and Google Analytics




• Strong understanding of ecommerce revenue growth, conversion, customer acquisition, and product adoption




• Excellent writing, messaging, organization, and analytical skills




• Proven experience required for remote work

Core Competencies

Demonstrates expertise in developing and executing go-to-market strategies for supplement products, with a strong focus on ecommerce marketing, campaign management, and performance analysis. Proficient in leveraging data to drive customer acquisition and revenue growth through targeted marketing initiatives.

Highest-signal resume keywords

• Product Marketing




• Ecommerce Marketing




• Campaign Strategy




• Email Marketing




• Google Analytics

Hard Skills

• Go-To-Market Strategy




• Campaign Management




• Performance Reporting




• Marketing Automation




• Product Launches

Soft Skills

• Excellent Writing




• Analytical Skills




• Organizational Skills

Industry Keywords

• Supplement Marketing




• Wellness Marketing




• CPG Marketing




• Consumer Product Marketing




• Ecommerce Revenue Growth

Tools & Technologies

• Klaviyo




• Canva




• Lead Pages




• Metricool




• Google Analytics