Product Marketing Manager – Content

Responsibilities

• You take ownership of educational content across the entire customer journey and ensure our customers understand HERO faster, use it more actively, and derive long-term value from our software.
• You build a scalable content engine — from Academy courses and product videos to short, activating formats for social media and our HERO community of over 9,000 members.
• You think video-first and develop formats that explain features clearly, understandably and practically — from the initial script to the finished asset.
• You support feature launches with tailored content such as videos, guides, short explainers, community posts and social snippets so new features are not only visible but also adopted.
• You evolve our HERO Academy as the central learning hub for customers and create content that genuinely helps in day-to-day work.
• You work closely with Social Media, Community and Product Marketing to distribute content smartly across channels and communicate messages consistently.
• You analyze which content really works and optimize it based on data with a focus on adoption, engagement and customer success.

Requirements

• You can explain complex topics clearly, concisely and to the point.
• You have a strong hands‑on mentality and not only design content conceptually but also produce it yourself.
• You have a keen sense for strong video, learning and social formats and know what makes content genuinely relevant and activating.
• You are happy to appear on camera for suitable formats and come across as likeable, confident and easy to understand.
• You work in a structured way and view content not as a one-off action but as a scalable system.
• You are interested in AI tools and use them to produce content more efficiently, smarter and more effectively.
• You have an interest in Saa S products, user behavior and customer education and understand how effective content truly helps customers.
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