- Define positioning, messaging, and market narrative for Momentum and Insights
- Translate product and engineering releases into market-facing stories for CAOs, VPs of Advancement, and gift officers
- Own the S2 pipeline goal alongside Demand and diagnose and fix pipeline shortfalls
- Develop campaign audiences, messaging, and campaign briefs in partnership with Demand
- Partner with Sales on competitive positioning, objection handling, proof points, and pricing narrative
- Own go-to-market plans for significant Momentum and Insights launches
- Define launch audience, message, channel plan, and Sales messaging
- Track market and competitive intelligence and apply it to campaigns and sales conversations
- Collaborate with other product-line PMMs to maintain coherent positioning across Virtuous
- Engage directly with prospects, customers, analysts, and executive stakeholders
- Use AI tools for research, content development, and campaign creation
Requirements
- 5+ years of experience in product marketing, field marketing, or a hybrid GTM role at a B2B SaaS company
- Real accountability for pipeline or bookings
- Experience owning go-to-market strategy end to end, including positioning, messaging, campaign strategy, and sales enablement
- Comfort partnering with channel-execution teams such as paid, SDR, field, email, and direct mail without running those channels
- Track record of presenting to prospects, customers, or analysts
- Strong written and verbal communication skills
- Ability to brief a sales team and interface with executive leadership
- Fluency with AI tools for everyday research, positioning, and content workflow
- Comfort with ambiguity and working on a lean team
- Nice to have: experience in nonprofit tech, higher education, or relational verticals; marketing a multi-product platform; or building a PMM function from scratch
Core Competencies
Demonstrates expertise in product marketing and go-to-market strategy, with a strong focus on positioning, messaging, and campaign development. Proficient in leveraging AI tools for research and content creation while effectively collaborating with sales and executive teams.
Highest-signal resume keywords
- Product Marketing Experience
- Go-To-Market Strategy
- Pipeline Management
- Strong Communication Skills
- AI Tools Proficiency
Hard Skills
- Positioning
- Messaging
- Campaign Strategy
- Sales Enablement
- Market Intelligence
- Competitive Analysis
- B2B SaaS Marketing
- Accountability for Pipeline
- Content Development
- Audience Development
Soft Skills
- Collaboration
- Adaptability
- Presentation Skills
- Interpersonal Skills
- Problem-Solving
Industry Keywords
- Nonprofit Tech
- Higher Education
- Relational Verticals
- Multi-Product Platform
- Field Marketing
Tools & Technologies
- AI Tools
- CRM Software
- Marketing Automation Platforms
- Content Management Systems
- Data Analytics Tools
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Product Marketing Manager – Intelligence Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
