- Own full-funnel marketing strategy for specific markets, roles, or talent segments
- Translate business goals into integrated plans and drive measurable, quality hiring outcomes
- Partner with talent acquisition as a trusted, consultative resource
- Manage relationships, align competing priorities, and understand hard-to-fill roles and pipelines
- Report on campaign results and progress
- Build candidate-journey strategies integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO, websites, landing experiences, CRM/email/SMS, retargeting, and on-site conversion
- Create test-and-learn plans with clear KPIs, attribution, and ROI targets
- Orchestrate creative briefs, content needs, landing experiences, and conversion paths with Creative, CRM, and Digital teams
- Use analytics to maximize campaign performance and maintain a steady pipeline of qualified candidates
- Manage budgets and vendor/agency partners; forecast and reallocate to maximize ROI
- Monitor industry trends, competitor activities, and best practices
- Proactively evolve recruitment marketing strategies
Requirements
- 6+ years in results-driven marketing (growth/demand gen/performance)
- Strong account management skills
- Recruitment marketing and/or healthcare experience preferred, not required
- Exceptional stakeholder and account management skills
- Proven ability to build trust, influence senior leaders, and drive consensus across competing priorities
- Excellent written and verbal storytelling, including building executive-ready presentations
- Strong analytics skills, including funnel analysis, experimentation, and attribution basics
- Proficiency with GA4 and other analytics tools
- Strong working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms
- Prior experience with CRM concepts and campaign management preferred
- Experience using Phenom CRM a plus
- Comfortable with AI-powered marketing tools and automation
- Strong project management skills
- Experience managing budgets and agencies/platforms
- Occasional travel required
Core Competencies
Demonstrates expertise in full-funnel marketing strategy, leveraging analytics and creative collaboration to drive measurable hiring outcomes. Proficient in managing budgets, vendor relationships, and utilizing advanced marketing tools to optimize recruitment efforts.
Highest-signal resume keywords
- Full-Funnel Marketing Strategy
- Analytics Skills
- Account Management
- Google Ads
- CRM Campaign Management
Hard Skills
- Results-Driven Marketing
- Funnel Analysis
- Attribution Basics
- Campaign Management
- Audience Segmentation
- SEO
- Paid Search
- Social Advertising
- Programmatic Advertising
- Conversion Optimization
Soft Skills
- Stakeholder Management
- Influencing Senior Leaders
- Written Communication
- Verbal Storytelling
- Project Management
Industry Keywords
- Recruitment Marketing
- Healthcare Experience
- Campaign Performance
- Vendor Management
- Market Trends
Tools & Technologies
- GA4
- Phenom CRM
- Google Ads
- LinkedIn Ads
- Meta
- AI-Powered Marketing Tools
#J-18808-Ljbffr
Recruitment Marketing Manager Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
