Sales & Education Manager – Sephora, Ulta Focus

Responsibilities

• Implement the regional manager’s brick & mortar sales strategy and deliver on store- and territory-level goals
• Consistently exceed monthly retail sales goals across the territory
• Directly manage and support 60+ Sephora and Ulta locations with regularly scheduled visits
• Create and execute monthly field event strategy with 6+ corporate and store-generated activations
• Monitor weekly sales performance and create action plans for underperforming doors
• Conduct regular inventory reviews and elevate any stock, merchandising, or tester issues
• Lead monthly Brand Business Reviews with store management to identify growth opportunities and align on execution
• Ensure all locations meet brand merchandising and marketing standards, and follow retailer guidelines
• Collaborate closely with Living Proof's internal Sales and Education teams to optimize support and execution
• Build strong relationships with store managers, Sales & Events Managers, and District Managers in each call door
• Provide ongoing education to Beauty Advisors, Stylists, and internal teams on product knowledge, consultation skills, and brand storytelling
• Train, mentor, and monitor Freelance Brand Ambassadors to deliver a best-in-class customer experience
• Manage and distribute gratis per brand and retailer guidelines
• Align with retailer calendars and promotional plans to drive activations, new launches, and seasonal focuses
• Provide virtual and email support to remote stores in your region to maintain relationships
• Plan visits to remote locations to touch every door in your call cycle quarterly in person
• Monitor and report on remote door performance, tracking KPIs and recommending support strategies
• Recruit, onboard, and manage freelance team members to ensure optimal coverage and ROI
• Schedule bookings and provide consistent feedback and coaching to elevate performance
• Submit timely and accurate reports, including weekly recaps, T&E, door performance, and event recaps (within 48 hours)
• Maintain active communication with your manager and cross‑functional teams via email, Teams, Slack, and All Work
• Participate in weekly calls and regional meetings to share market insights and feedback
• Keep regular contact with store leadership to celebrate wins, share brand updates, and align on business drivers.

Requirements

• 2+ years of retail sales and education experience in the beauty industry (haircare experience preferred)
• Able to work both independently and cross‑functionally with field, education, and corporate teams
• Experience leading and executing in‑store events
• Highly organized with strong time management and follow‑up skills
• Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)
• Experience with All Work preferred
• Strong communication, interpersonal, and presentation skills
• Demonstrated ability to influence sales through education and relationship building
• Ability to work independently in a fast‑paced, field‑based environment
• Must have a valid driver’s license, reliable transportation, and willingness to travel regularly (including overnight stays)
• Must be able to travel 80% of the time within the designated territory
• Tuesday – Saturday work week (includes some evenings)
• Must be able to stand for up to 8 hours and lift up to 30 lbs
• Bilingual Spanish/English preferred.
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