Senior Account Executive – Italy and Southern Europe

Responsibilities

• Establish and grow Forwood’s enterprise sales presence across Italy and Southern Europe, helping shape a regional go-to-market approach for high-risk industries where fatality prevention technology can deliver meaningful operational impact.
• Drive predominantly new business acquisition and revenue growth by identifying, developing and closing large-scale enterprise Saa S opportunities with major organisations in high-risk environments.
• Tailor sales strategies to local customer needs, industry priorities, partner opportunities and market conditions.
• Work closely with Forwood’s regional partners to nurture relationships within major organisations and engage senior decision-makers.
• Build, manage and convert a high-value new business pipeline, ensuring activity, deal progression and revenue targets are achieved within agreed timeframes.
• Lead executive-level sales engagement, including discovery, strategic account planning, proposals, presentations, negotiation and deal closure.
• Position Forwood’s Critical Risk Management System as a life‑saving Saa S solution for organisations seeking to prevent serious incidents and fatalities.
• Partner with prospective customers to understand their priorities, operational risks and strategic objectives.
• Develop and maintain strong relationships with senior stakeholders, executives and industry influencers across the region.

Requirements

• Proven experience selling enterprise Saa S solutions into complex, high-value organisations, ideally across high-risk industries such as mining, manufacturing, oil and gas, utilities, energy or construction.
• A strong track record in new business development, including building pipeline, engaging senior decision-makers and closing large enterprise deals.
• The ability to operate credibly at executive level, with strong presentation, negotiation, influencing and stakeholder management skills.
• Commercial maturity and strategic thinking, with the ability to understand customer priorities, shape value‑led solutions and contribute to the regional go‑to‑market approach.
• The confidence to work independently, move quickly, create a plan and execute without heavy direction.
• Strong problem‑solving skills, including the ability to navigate complex organisations, remove barriers and progress opportunities through long enterprise sales cycles.
• The ability to quickly understand Forwood’s products, methodology and market positioning, and communicate our value proposition clearly and confidently.
• An understanding of safety, risk management or critical risk environments would be highly regarded.
• Strong Italian communication skills, supported by good written and verbal English for effective collaboration with Forwood’s global team.
• Additional European languages would be advantageous.
• A strong understanding of market dynamics, including competitors, partners, sales channels and pricing models.
• Hard Skills
• enterprise Saa S solutions
• new business development
• pipeline building
• executive-level sales engagement
• strategic account planning
• negotiation
• stakeholder management
• problem-solving
• risk management
• market positioning
• Soft Skills
• presentation skills
• influencing skills
• commercial maturity
• strategic thinking
• independence
• confidence
• communication skills
• relationship building
• collaboration
• adaptability
• Industry Keywords
• high-risk industries
• mining
• manufacturing
• oil and gas
• utilities
• energy
• construction
• safety
• critical risk environments
• market dynamics
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