- Own a portfolio of industrial B2B client accounts as the main point of contact and trusted advisor
- Run client meetings independently, present strategy, handle questions, and manage expectations
- Set direction across paid media, SEO, cold outreach, websites, and social
- Steer specialists who deliver client work
- Monitor campaign performance, identify problems, understand their causes, and correct course
- Build lead-generation strategy from offer and audience through funnel and follow-up
- Identify and pursue upsell and cross-sell opportunities
- Retain clients long term by delivering results and managing accounts effectively
Requirements
- 5+ years in marketing
- 3+ years agency-side managing multiple client accounts at once
- Ideally some in-house marketing experience earlier in your career
- Hands-on experience building, running, and optimising Google Ads and Meta Ads campaigns
- Solid working understanding of SEO, including keyword research, on-page, performance reporting, and protecting rankings during site migrations
- Comfortable overseeing website and landing page builds, briefing, directing, and QA'ing work to a high standard
- Experience with cold email as a lead-generation channel and understanding of effective outbound
- Ability to review copy and design and give clear, constructive feedback
- Strategic thinking based on experience and logic
- Strong communication skills and ability to adapt tone and cadence to different client personalities
- Full UK driving licence with access to a vehicle
Core Competencies
Demonstrates expertise in managing B2B client accounts, developing lead-generation strategies, and optimizing digital marketing campaigns across platforms such as Google Ads and Meta Ads. Strong ability to analyze campaign performance and provide strategic direction while maintaining effective client relationships.
Highest-signal resume keywords
- B2B Client Account Management
- Google Ads Campaign Optimization
- Meta Ads Campaign Management
- SEO Performance Reporting
- Lead-Generation Strategy Development
ATS Optimization Keywords
Hard Skills
- Google Ads
- Meta Ads
- SEO
- Keyword Research
- Performance Reporting
- Cold Email Outreach
- Website Management
- Landing Page Optimization
- Campaign Performance Monitoring
- Client Strategy Presentation
Soft Skills
- Strong Communication Skills
- Strategic Thinking
- Adaptability
- Constructive Feedback
Certifications & Qualifications
- Full UK Driving Licence
Industry Keywords
- B2B Marketing
- Lead Generation
- Client Retention
- Account Management
- Agency Experience
#J-18808-Ljbffr
Senior Account Manager – Digital Marketing Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
