Senior Content, Customer Marketing Manager

• Build and manage an editorial roadmap aligned with Grant Street Group’s priorities
• Decide which stories to tell, for whom, and in what format
• Research, interview, write, and edit thought leadership, market perspectives, client stories, case studies, reports, emails, web content, campaign assets, executive bylines, webinar narratives, and social content
• Create a repeatable process for identifying customer outcomes and proof points
• Develop a bench of client references, speakers, and advocates for case studies, webinars, events, sales references, and co-marketing
• Draw out points of view from executives and subject-matter experts and turn their expertise into market-facing content
• Partner with Client Success and operations leaders on voice-of-client programs, including relationship surveys or NPS
• Own communications, response capture, analysis, reporting, and insight-sharing for voice-of-client programs
• Establish standards for content intake, prioritization, review, approvals, voice, reuse, distribution, and performance measurement
• Partner with Growth Marketing to distribute content across campaigns, web, email, social, and events
• Use engagement, conversion, pipeline influence, and customer participation data to improve the program
• Set strategy, build practical processes, and create high-quality content for Grant Street Group’s market presence and client relationships

Requirements

• 5-7+ years of experience in B2B content marketing, customer marketing, editorial strategy, or a related discipline
• Ideally, experience in enterprise software or another complex market
• Portfolio demonstrating original thought leadership and credible customer storytelling
• Excellent writing, developmental editing, and interviewing skills
• Ability to make technical or operational subjects clear without flattening their substance
• Experience building a content, advocacy, reference, or customer-engagement program from the ground up
• Strong customer-facing judgment
• Ability to work directly with executives, Sales, Product, Client Success, and public-sector clients
• Ability to create structure amid ambiguous inputs, busy stakeholders, and persistent approval processes
• Working knowledge of SEO and emerging answer-engine and AI-search practices
• Sound judgment about using AI to improve research and workflow
• Ability to manage multiple priorities and external contributors while remaining hands-on
• Up to 10% travel availability
• Experience marketing to state or local government audiences or working in GovTech is a bonus
• Experience with customer reference, advocacy, NPS, client communications, or retention programs is a bonus
• Familiarity with long, relationship-driven sales cycles and credibility-focused markets is a bonus

Core Competencies

Demonstrates expertise in B2B content marketing and editorial strategy, with a strong focus on creating high-quality, market-facing content that drives customer engagement and advocacy. Proficient in managing complex projects and collaborating with cross-functional teams to enhance client relationships and program effectiveness.

Highest-signal resume keywords

• B2B Content Marketing
• Editorial Strategy
• Customer Engagement Program Development
• Excellent Writing and Editing Skills
• SEO Knowledge

Hard Skills

• Content Development
• Market Research
• Thought Leadership Creation
• Client Storytelling
• Data Analysis
• Campaign Asset Creation
• Voice-of-Client Programs
• Content Performance Measurement
• Technical Subject Simplification
• Customer Advocacy

Soft Skills

• Strong Customer-Facing Judgment
• Ability to Manage Multiple Priorities
• Collaboration with Executives
• Adaptability in Ambiguous Situations
• Effective Communication

Industry Keywords

• GovTech
• Client Communications
• Retention Programs
• Long Sales Cycles
• Relationship-Driven Marketing

Tools & Technologies

• AI-Search Practices
• Engagement Metrics Tools
• NPS Tools
• Content Management Systems
• Email Marketing Platforms