Responsibilities
- Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads.
- Use persona, behavioral, and source data to build segmented and personalised workflows.
- Own all opt-in touchpoints, including newsletter pop-ups and onsite forms, and lead experimentation to improve performance.
- Track and improve double opt-in (DOI) rate and consent quality.
- Ensure opt-in tracking is consistent and compliant across platforms.
- Drive CRM execution for key partnerships, brand launches, and other strategic initiatives.
- Coordinate stakeholders across CRM, Brand, Copy, Tech, and external partners.
- Own delivery and quality across lead and onboarding campaigns for CRM.
- Monitor deliverability, error rate, DOI trends, and other hygiene metrics.
- Troubleshoot proactively and build internal dashboards to surface learnings.
Requirements
- 3–5 years of CRM or lifecycle marketing experience, ideally in DTC, subscription, or eCommerce environments.
- Proven experience creating and executing campaigns in tools like Customer.io, Braze, Iterable, or Klaviyo.
- Confidence working with data platforms like Tableau, GA, or Looker to analyse performance.
- Strong attention to detail—you notice what’s broken before anyone else does.
- Comfort working cross-functionally with a wide range of stakeholders in Brand, Copy, Performance, Data, Product, and Tech.
- German and English fluency.
- Structured, proactive, and ready to take ownership.
Core Competencies
Demonstrates expertise in CRM execution and lifecycle marketing, with a strong focus on optimizing customer journeys and improving opt-in performance. Proficient in data analysis and cross-functional collaboration to drive strategic initiatives and enhance campaign effectiveness.
Tools & Technologies
- Customer.io
- Braze
- Iterable
- Klaviyo
- Tableau
- Google Analytics
- Looker
Hard Skills
- CRM Experience
- Campaign Execution
- Data Analysis
- Opt-In Tracking
- Performance Monitoring
Soft Skills
- Attention to Detail
- Proactive Problem Solving
- Cross-Functional Collaboration
- Ownership
Industry Keywords
- DTC
- Subscription
- ECommerce
- Opt-In Touchpoints
- Segmentation
Senior CRM Lifecycle Manager Arbeitgeber: Jobtailor
Als Global Director B2B – Business Development bei uns profitieren Sie von einer dynamischen und innovativen Arbeitsumgebung, die auf Zusammenarbeit und Kreativität setzt. Wir bieten Ihnen nicht nur attraktive Vergütungsmodelle und umfassende Weiterbildungsmöglichkeiten, sondern auch die Chance, in einem internationalen Team zu arbeiten, das Vielfalt und persönliche Entwicklung fördert. Unsere Unternehmenskultur legt großen Wert auf Flexibilität und Work-Life-Balance, sodass Sie Ihre Karriereziele in einem unterstützenden Umfeld erreichen können.
