- Own the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
- Own the roadmap for email and push programs, including Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
- Identify high-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework
- Drive automation of high-performing sends to maximize reach with minimal ongoing cost
- Set the strategy for the Experiences newsletter and other owned content
- Build an editorial calendar and content-to-conversion measurement approach tied to demand outcomes
- Partner with Brand, Creative, and the affiliates/social lead so owned content, social, and lifecycle reinforce one another
- Define strategy and success criteria for the Experiences guest referral program
- Partner with Product on UX improvements and bonus design to drive adoption
- Track performance and iterate on incentive structures
- Partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows
- Maintain visibility into work in flight, blockers, and escalations with a regular reporting cadence
- Influence Product roadmap prioritization for lifecycle and content capabilities
- Set direction, define success metrics, identify what is and is not working, and own demand outcomes
- Report to the Director of Global Demand for Experiences
Requirements
- 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context
- Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome, not just executing campaigns
- Experience setting strategy that others (XFN partners, agencies, or a small team) execute against, in a matrixed environment
- Strong analytical skills: builds measurement frameworks, interprets A/B tests, uses data to drive decisions
- Experience building and scaling email/push automation programs
- Editorial or owned-content judgment: can shape what we say and publish, not only how we send it
- Crisp written and verbal communication: writes clear briefs, presents strategy to leadership, aligns stakeholders
- Must live in a state where Airbnb, Inc. has a registered entity
- Two-sided marketplace or platform experience with both supply and demand levers
- Familiarity with marketing automation platforms and referral/incentive mechanics
- Experience running a newsletter or editorial program with a measurable growth mandate
Core Competencies
Demonstrates expertise in growth and lifecycle marketing strategies, with a strong focus on email and push automation programs. Proven ability to analyze data, build measurement frameworks, and drive demand outcomes in a consumer marketplace context.
Highest-signal resume keywords
- Growth Marketing Strategy
- Email Automation Programs
- Analytical Skills
- Content Marketing
- Cross-Functional Collaboration
Hard Skills
- Lifecycle Marketing
- CRM
- A/B Testing
- Measurement Frameworks
- Email Marketing
- Push Notifications
- Content Strategy
- Data-Driven Decision Making
- Referral Programs
- Editorial Judgment
Soft Skills
- Crisp Communication
- Stakeholder Alignment
- Leadership Influence
Industry Keywords
- Consumer Marketplace
- Two-Sided Marketplace
- Travel Industry
- Demand Outcomes
Tools & Technologies
- Marketing Automation Platforms
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Senior Demand Strategy Lead, Experiences Arbeitgeber: Jobtailor
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