Senior Digital Product Marketing Specialist

• Own end-to-end email marketing and lifecycle programs for USP–NF, including nurture flows, product announcements, release-cycle communications, renewal journeys, and monthly newsletters
• Build and optimize automated nurture journeys, segmentation strategies, and scoring models within Marketo
• Track email program health metrics including deliverability, list hygiene, unsubscribe rate, and engagement, taking corrective action as needed
• Plan and execute digital marketing campaigns across the USP–NF customer lifecycle: acquisition, activation, retention, and renewal
• Produce audience-specific content and campaigns for QC/QA, regulatory affairs, R&D, and pharmacopeia specialist segments
• Draft content for email campaigns, newsletters, landing pages, and social media
• Plan, execute, and optimize paid media campaigns, including briefing, targeting, budget, creative direction, and performance
• Brief and manage agency partners on larger campaigns when needed
• Monitor campaign performance using KPIs, dashboards, and analytics tools; provide insights and recommendations
• Conduct A/B testing across email subject lines, content, landing pages, and calls-to-action
• Maintain campaign documentation, reporting, and performance summaries for internal teams
• Manage a cross-channel marketing content calendar aligned to the USP–NF release cycle
• Schedule and publish social content using tools such as Hootsuite
• Coordinate content reviews, approvals, and asset delivery across internal stakeholders
• Serve as the marketing point of contact for USP–NF across Product Management and Customer Success, driving alignment on messaging, timing, and audience

Requirements

• Bachelor’s degree in marketing, communications, or related field
• 4+ years of experience in digital marketing, product marketing, or email marketing in a B2B or subscription context
• Hands-on experience owning lifecycle email programs end-to-end, including nurture flows, product announcements, and renewal journeys
• Proficiency with marketing automation platforms such as Marketo, including list segmentation, dynamic content, and journey building
• Comfort with B2B funnel metrics, attribution models, and CRM/marketing automation integrations such as Salesforce + Marketo
• Demonstrated experience marketing a subscription or renewable product, including renewal campaigns, retention motions, and lifecycle analytics
• Ability to translate complex technical or regulatory topics into clear, benefit-oriented marketing narratives
• Experience in pharmaceutical, scientific, healthcare, nonprofit, or regulated industries
• Experience with genAI tools like Claude, ChatGPT, Microsoft CoPilot, etc., for workflow improvements and automation
• Demonstrated ability to problem solve, prioritize, and get things done in a dynamic, cross-functional environment
• Remote employees must reside in MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN

Core Competencies

Expertise in managing end-to-end email marketing and lifecycle programs, with a strong focus on automation, segmentation, and performance analytics. Proficient in utilizing marketing automation tools like Marketo and integrating CRM systems to enhance B2B marketing strategies.

Highest-signal resume keywords

• Email Marketing Management
• Marketo Proficiency
• B2B Funnel Metrics
• Lifecycle Analytics
• Content Creation

Hard Skills

• Email Marketing
• Lifecycle Programs
• Segmentation Strategies
• A/B Testing
• Campaign Performance Monitoring
• Digital Marketing Campaigns
• Content Drafting
• Marketing Automation
• Analytics Tools
• CRM Integrations

Soft Skills

• Problem Solving
• Prioritization
• Cross-Functional Collaboration
• Communication

Industry Keywords

• Pharmaceutical
• Healthcare
• B2B Marketing
• Subscription Marketing
• Regulated Industries

Tools & Technologies

• Marketo
• Salesforce
• Hootsuite
• GenAI Tools
• Analytics Dashboards