Auf einen Blick
- Aufgaben: Definiere die globale B2B-Digitalstrategie und leite das digitale Kundenerlebnis.
- Unternehmen: Führendes Unternehmen im Bereich digitale Transformation mit globalem Einfluss.
- Vorteile: Attraktives Gehalt, flexible Arbeitszeiten und Entwicklungsmöglichkeiten.
- Weitere Informationen: Führung eines multidisziplinären Teams in einem dynamischen, internationalen Umfeld.
- Warum dieser Job: Gestalte die Zukunft des B2B mit innovativen digitalen Lösungen und einem starken Team.
- Qualifikationen: Mindestens 15 Jahre Erfahrung in digitaler Transformation und B2B-Strategien.
Das prognostizierte Gehalt liegt zwischen 100000 - 130000 € pro Jahr.
- Overview
- Define the global B2B digital strategy
- Own the vision and roadmap for the digital customer journey across discovery, onboarding, engagement, service, and loyalty
- Deliver consistent customer experiences across websites, HCP portals, e-commerce platforms, and connected digital applications
- Own the global B2B digital product portfolio
- Lead UX, digital content strategy, SEO, conversion optimization, and digital product management
- Drive continuous improvement of customer-facing platforms
- Partner with Commercial, Marketing, and Sales teams to digitize customer interactions
- Develop digital capabilities supporting lead generation, onboarding, pricing, and partner enablement
- Define KPIs across the customer journey
- Build a data-driven operating model using customer analytics, digital insights, and performance metrics
- Own the B2B technology ecosystem, including portals, e-commerce platforms, CRM, Mar Tech, CMS, customer data platforms, and analytics solutions
- Collaborate with Marketing, Sales, Product, IT, Data, R&D, and Regional teams to align priorities and deliver global initiatives
- Lead and develop a multidisciplinary global team
Requirements
- 15+ years of experience in Digital, Digital Marketing, Digital Product Management, Digital Commerce, or Customer Experience
- Strong background in B2B digital transformation
- Experience leading global digital platforms, customer portals, or B2B e-commerce ecosystems
- Proven success managing complex cross-functional transformation programs
- Experience presenting to executive leadership and managing large strategic investment portfolios
- Strong understanding of Digital Product Management, Customer Experience (CX), UX/UI, B2B e-commerce, Customer Portals, CRM, CMS, Mar Tech, Customer Data Platforms (CDP), Digital Analytics, AI-enabled customer experiences, SEO and Conversion Rate Optimization (CRO), Platform integrations
- Hard Skills
- Digital Marketing
- Digital Commerce
- Customer Experience
- UX/UI
- Platform Integrations
- Lead Generation
- Onboarding
- Pricing
- Partner Enablement
- KPI Definition
- Soft Skills
- Leadership
- Collaboration
- Strategic Thinking
- Presentation Skills
- Cross-Functional Management
- #J-18808-Ljbffr
Wir glauben, dass du diese Fähigkeiten brauchst, um Senior Director, B2B Journey Digitization mit Bravour zu bestehen
B2B digitale Strategie
Kundenreise Management
UX/UI Design
Digitales Produktmanagement
E-Commerce Plattformen
CRM Systeme
MarTech
