- Lead ecoATM Gazelle's consumer and market insights function
- Own the end-to-end consumer insights strategy
- Synthesize primary research, first-party transactional data, behavioral analytics, competitive intelligence, and market trends into actionable recommendations
- Establish a consumer learning agenda prioritizing strategic business questions
- Partner with Marketing, Product, and Business Development on go-to-market strategy, product roadmap decisions, and channel/partnership evaluation
- Develop segmentation models and customer journey maps
- Track the competitive landscape and market trends
- Present insights and recommendations to the Executive Management Team and board for strategic planning and IPO narrative development
- Manage external research vendors and panels and oversee the research budget
- Establish insight reporting cadence and self-service dashboards/tools
- Build a scalable insights capability during the post-acquisition growth phase and IPO readiness period
Requirements
- Bachelor's degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus
- 8+ years of consumer/market research or insights experience
- At least 3 years in a leadership role
- Strong quantitative skills, including survey design, segmentation, and statistical analysis
- Experience translating research into clear, actionable business recommendations for senior leadership
- Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research
- Excellent presentation and storytelling skills
- Comfortable presenting to executive leadership and the board
- Experience in retail, consumer electronics, recommerce, or a fast-paced, PE-backed environment preferred
Core Competencies
Demonstrates expertise in consumer and market insights, leveraging strong quantitative skills and experience in synthesizing data into actionable business strategies. Proven ability to lead teams, present insights to executive leadership, and develop scalable insights capabilities in fast-paced environments.
Highest-signal resume keywords
- Consumer Insights Strategy
- Quantitative Analysis
- Segmentation Models
- Presentation Skills
- Leadership Experience
Hard Skills
- Survey Design
- Statistical Analysis
- Behavioral Data Analysis
- Market Trends Analysis
- Customer Journey Mapping
Soft Skills
- Storytelling Skills
- Collaboration
Industry Keywords
- Consumer Electronics
- Retail
- Recommerce
- PE-Backed Environment
Tools & Technologies
- Self-Service Dashboards
- Research Budget Management
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Senior Director, Consumer Insights Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
