Senior Director, Demand Generation

• Own the global demand generation function for Pacvue's enterprise business and report to the SVP of Marketing
• Set and own global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets
• Establish global campaign frameworks, performance standards, channel playbooks, and measurement methodology
• Partner with regional marketing leaders to ensure global campaigns achieve regional market fit and sales alignment
• Own paid strategy across search, social, display, and content syndication, including Google Ads, Meta, and LinkedIn
• Own lifecycle strategy across email, nurture, and in-product touchpoints
• Partner with Product Marketing, Content, and Events to create coherent converting campaigns
• Align demand generation goals with Sales leadership and own the lead-to-opportunity handoff
• Identify, negotiate, and scale co-marketing partnerships with retailers, technology partners, agencies, and industry media
• Own the paid referral program, including recruitment, incentives, enablement, tracking, payouts, and reporting
• Partner with Sales, Legal, and Finance on agreements, referral terms, deal registration, and attribution
• Lead through managers and develop demand generation leaders
• Measure demand performance and ROI and report funnel health across regions
• Drive continuous testing across channels, audiences, creative, and landing-page conversion

Requirements

• 12+ years of marketing experience with deep specialization in B2B demand generation or growth
• Senior leadership responsibility for a global or multi-region functional area
• Proven experience leading demand generation teams through a layer of managers
• Demonstrated ownership of a demand budget and pipeline target across multiple channels
• Deep, hands-on performance marketing background with significant paid budgets across Google Ads, LinkedIn, and Bing
• Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM
• Experience building co-marketing, channel, affiliate, or referral programs, including structuring incentives and negotiating agreements
• Strong analytical skills with fluency in funnel math and attribution
• Experience working in matrix organizations and aligning with regional counterparts
• Strong expertise in B2B marketing; experience in SaaS, eCommerce, retail media, or commerce advertising preferred
• Experience in a scale-up environment
• Ability to work effectively in a fast-paced, results-driven environment
• Ability to challenge the status quo and test new, bold ideas

Core Competencies

Demonstrates extensive expertise in B2B demand generation, including strategy development, performance marketing, and lifecycle management. Proven ability to lead teams, manage budgets, and drive measurable results across multiple channels.

Highest-signal resume keywords

• B2B Demand Generation
• Performance Marketing
• Marketing Automation
• Salesforce CRM
• Co-Marketing Programs

Hard Skills

• Demand Generation Strategy
• Budget Management
• Pipeline Target Ownership
• Lifecycle Marketing
• Funnel Analysis
• Attribution Modeling
• Campaign Measurement
• Google Ads
• LinkedIn Advertising
• Email Marketing

Soft Skills

• Leadership
• Analytical Skills
• Collaboration
• Negotiation
• Adaptability

Industry Keywords

• B2B Marketing
• SaaS
• ECommerce
• Retail Media
• Commerce Advertising

Tools & Technologies

• Salesforce
• Google Ads
• LinkedIn
• Marketing Automation Platforms
• Content Syndication Tools