- Build and run the integrated marketing plan against annual pipeline and revenue targets by segment and region
- Own the marketing pipeline number
- Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition
- Set demand strategy across top-of-funnel and bottom-funnel ABM activities
- Manage the Product Marketing lead overseeing positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement
- Partner with Product and Research leadership to translate frontier AI capabilities into enterprise-focused messaging
- Manage the Events & Partnerships lead and develop partner marketing with cloud, SI, and technology partners
- Drive co-marketing campaigns, joint field activity, and partner-sourced pipeline
- Hold events to a pipeline standard
- Manage and develop three established leads and their teams of approximately 20-35 people
- Set operating cadence with the Chief of Staff, including weekly pipeline reviews, monthly internal QBR-style reviews, and quarterly planning with Finance and RevOps
- Track marketing-sourced and influenced pipeline, conversion, velocity, ROI, launch impact, event ROI, partner-sourced pipeline, ABM engagement, and sales enablement satisfaction
Requirements
- 15-20+ years in B2B marketing
- At least 4-5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company
- Demonstrable track record of owning a pipeline number
- Experience managing at least two of demand generation/growth, product marketing, field/events, and partner marketing
- Fluency in Marketo or HubSpot, Salesforce, an ABM platform such as 6sense or Demandbase, and attribution tooling
- Experience marketing to technical buyers and selling technical products
- AI/ML, data infrastructure, developer tools, or cloud experience strongly preferred
- Excellent cross-functional leadership with Sales, RevOps, Product, and Finance
- Authorization to work in the country of residence
Demonstrates extensive experience in B2B marketing with a focus on pipeline management, demand generation, and product marketing. Proven ability to lead multi-functional teams in high-growth enterprise environments, particularly in SaaS, cloud, and AI/ML sectors.
Highest-signal resume keywords
- B2B Marketing Experience
- Pipeline Management
- Demand Generation
- Product Marketing
- Cross-Functional Leadership
ATS Optimization Keywords
Hard Skills
- Demand Generation
- Product Marketing
- Field Marketing
- Partner Marketing
- Pipeline Tracking
- Marketing Attribution
- Sales Enablement
- Event Management
- ABM Strategy
- Data Analysis
Soft Skills
- Cross-Functional Leadership
- Team Development
- Strategic Planning
- Collaboration
- Communication
Industry Keywords
- SaaS
- Cloud
- AI/ML
- Data Infrastructure
- Technical Buyers
Tools & Technologies
- Marketo
- HubSpot
- Salesforce
- 6sense
- Demandbase
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Senior Director, Integrated Marketing Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
