Senior Director, Membership

Responsibilities

• Sets the vision and leads development of strategies and plans to grow AMA's professional, group, and corporate membership segments, with clear goals for acquisition, retention, and overall membership health.
• Develops and refines compelling membership value propositions tailored to each membership segment, ensuring benefits are clearly communicated and consistently delivered.
• Identifies and pursues new market opportunities to expand the corporate membership program, building relationships with marketing leaders, agencies, and organizations aligned with AMA's mission.
• Guides the collection, analysis, and reporting of critical membership data—including acquisition, renewal, and churn metrics—to inform strategic and operational decisions.
• Partners with the brand experience and marketing teams to develop campaigns, messaging, and digital strategies that drive membership awareness and growth.
• Benchmarks AMA membership programs against peer associations and industry best practices, incorporating insights into ongoing strategy refinement.
• Provides strategic guidance on the overall membership experience, ensuring members at every level receive ongoing, meaningful value throughout their membership lifecycle.
• Collaborates with internal teams—including Marketing, Professional Development, Alliances, Communities & Journals—to curate and communicate a cohesive set of member benefits and resources.
• Champions exclusive access opportunities that differentiate AMA membership and reinforce the value of belonging.
• Supports research and innovation initiatives that help AMA better understand member needs, motivations, and satisfaction across all membership segments.
• Partners with internal teams to embed diversity, equity, and inclusion principles into membership programs and outreach.
• Facilitates the flow of information and ideas between AMA staff and volunteer leadership, building alignment around membership goals and growth priorities.
• Provides strategic guidance and support to chapter and cohort leaders to inspire alignment with national AMA membership vision, strategies, and goals.
• Identifies and supports volunteer-driven membership recruitment and retention initiatives that leverage the strength of AMA's local and professional chapter communities.
• Directly supervises the Assistant Manager, Professional Communities, providing leadership, mentorship, and professional development support.
• Determines operating priorities and plans to be executed by the team, establishing clear goals, accountability structures, and success metrics.
• Supervises the development and management of annual and special project budgets for membership programs, including approving budgets and securing necessary funding, staffing, and resources.
• Develops and maintains team structure, processes, and reporting mechanisms to ensure the effectiveness and continuous improvement of membership operations.

Requirements

• At least five years of experience within a non-profit organization or membership association, leading membership strategy.
• At least five years of experience directly managing a team.
• Strong understanding of association membership models, member lifecycle management, volunteer engagement, and project management.
• Experience with corporate membership or B2B relationship management.
• Proficiency in Microsoft Office or Google Suite.

Familiarity with content management systems (Word Press), customer relationship management systems (Salesforce), and project management tools (Asana).

• Ability to travel across the US for meetings and events approximately 6–8 times a year (typically 2–5 days with some weekends).
• #J-18808-Ljbffr