Senior Email Marketing Designer, Creative Strategist

• Own the end-to-end creative strategy and execution of complex B2C email campaigns.
• Establish the creative vision for campaigns based on business objectives, brand strategy, and customer needs.
• Personally design sophisticated, responsive email experiences using Figma or a comparable design platform.
• Lead creative development from intake and concepting through stakeholder feedback, approval, production, and launch.
• Write, refine, and approve persuasive email content, including subject lines, headlines, body copy, and calls to action.
• Ensure flawless grammar, tone, accuracy, brand consistency, and message clarity across campaign materials.
• Present creative concepts and executive-ready rationales to senior stakeholders.
• Influence, negotiate, and resolve conflicting feedback while protecting campaign objectives and customer experience.
• Partner with creative, marketing, program, and operational leaders to align campaigns with broader strategic direction.
• Ensure creative designs are technically practical and can be successfully delivered through the email platform.
• Establish and champion best practices for visual hierarchy, accessibility, responsiveness, and user-centered email design.
• Use performance data and experimentation results to guide creative decisions and improve campaign effectiveness.
• Lead creative testing involving messaging, layouts, visual treatments, subject lines, and calls to action.
• Document strategic rationale, design decisions, feedback, and iterative improvements.
• Develop or improve email templates, standards, documentation, and reusable creative systems.
• Manage multiple high-visibility campaigns and competing priorities with minimal oversight.
• Identify creative or operational risks early and develop solutions that keep campaigns moving.
• Provide creative guidance, feedback, or mentorship to other designers and marketing partners.
• Promote continuous improvement across the broader email creative program.

Requirements

• 8–10+ years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline.
• Advanced hands-on proficiency with Figma or a comparable UI/UX or digital-design platform.
• Extensive experience designing and leading B2C email campaigns.
• Demonstrated ownership of the complete email creative lifecycle.
• Strong portfolio showing sophisticated visual design and clear personal ownership.
• Expert understanding of email-marketing strategy, creative best practices, and customer-engagement principles.
• Exceptional copywriting, editing, and proofreading skills.
• Ability to connect visual design and messaging to broader campaign and business objectives.
• Experience presenting creative work and recommendations to senior stakeholders.
• Ability to influence decisions, negotiate feedback, and defend creative rationale.
• Strong understanding of brand strategy and user-centered design principles.
• Experience using campaign metrics and experimentation results to drive creative improvements.
• Ability to independently manage multiple complex or high-visibility campaigns.
• Strong project-management, stakeholder-management, and communication skills.
• Experience establishing or improving creative standards, templates, and processes.
• Ability to operate effectively in a fast-paced, ambiguous, and highly collaborative environment.

Core Competencies

Demonstrates expertise in B2C email marketing and digital design, with a strong focus on creative strategy, execution, and performance optimization. Proficient in using Figma for designing responsive email experiences and skilled in copywriting and stakeholder management.

Highest-signal resume keywords

• B2C Email Campaign Management
• Figma Proficiency
• Email Marketing Strategy
• Copywriting and Editing
• Project Management

ATS Optimization Keywords

Hard Skills

• Email Marketing
• Digital Design
• Creative Strategy
• Visual Design
• User-Centered Design
• Email Content Creation
• Campaign Metrics Analysis
• Creative Standards Development
• Email Template Design
• Stakeholder Presentation

Soft Skills

• Communication
• Influencing
• Negotiation
• Mentorship
• Problem-Solving

Industry Keywords

• B2C Marketing
• Integrated Marketing
• Advertising
• Customer Engagement
• Brand Strategy

Tools & Technologies

• Figma
• Email Platforms
• Digital Design Tools
• Campaign Management Software